Most successful and top freelance and job marketplaces

Overview, company details, and user demographics of the most successful and top freelance and job marketplaces and platform in the world

In this article, we go through details of the known job board and freelance marketplaces in the world. Details included are their founding year, revenues, geographic reach, product/ services offered and price offering, number of users or members, and who are their primary audience.  The companies analysed here are LinkedIn, AngelList, TopTal, Indeed, Upwork, CareerBuilder, Monster, and Fiverr.


Linkedin, top marketplace


Headquarters: California, United States

Year founded: 2003

Revenue: $6.75 billion (FY 2019)

Geographic reach: Global (spread in over 200 countries)

Product/ services offered and price offering:

1. Talent Solutions:

  • sold to professional recruiters and employers and accounts for 65% of Linkedin’s total revenue
  • offers a suite of recruitment tools designed to streamline hiring processes
  • Price:The LinkedIn Talent Solutions pricing guide is not published on its website. However, a third-party site claimed that its Recruiter Lite tool costs $2,399 per year while the annual fee for its Recruiter solution starts at $8,999.

2. Marketing Solutions:

  • provides a platform for companies to advertise to LinkedIn users.
  • it accounted for 18% of total revenue from a combination of advertising sold to online marketers and the sale of “sponsored updates” posted to a target audience of members in the LinkedIn feed.
  • Price: While LinkedIn advertising costs vary by the advertiser, LinkedIn does require companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns. On average, however, businesses pay $5.26 per click and $6.59 per 1000 impressions, as well as $0.80 per send for Sponsored InMail campaigns.

3. Premium Subscriptions:

  • accounts for Linkedin’s 17% of revenue
  • it allow members to increase their search results significantly, send messages on LinkedIn’s email system (rather than just receive them), contact members outside of their networks, and see information about people who have viewed their profiles.
  • Price: LinkedIn Premium is offered in four tiers, ranging from $29.99 to $59.99 per month for job seekers, $79.99 per month for sales professionals, and $119.95 per month for recruiters. Annual billing offers slight discounts.

Number of users: 660 million as of 2019

Who are their primary audience:

Top country of users:

  • US: 165 million users
  • India: 62 million
  • China: 48 million

LinkedIn User demographics:

  • Over 30 million companies have profiles on LinkedIn
  • Over 90 million LinkedIn users were senior-level influencers
  • More than 63 million were in decision-making positions
  • Over 17 million are opinion leaders
  • Over 10 million are c-level executives, among others
  • 46 million are students
  • 87 million are Millennials of which (11 million of whom are decision makers
  • Of the total, 40 million are ‘mass affluent’ users (that’s the higher end of the mass market)
  • 57% of LinkedIn members are male, 43% are female
  • 60 percent of LinkedIn’s audience have a college degree or higher.
  • Around 40 percent of LinkedIn’s audience earns over 4100k per year in terms of household income.


Angellist top marketplace


Headquarters: California, United States

Year founded: 2010

Revenue: $35 million (estimate)

Geographic reach: Global (available in all major regions). The company have investments in 38 countries.

Product/ services offered and price offering:

1. Economics of Syndicates

  • The best seed funds generate fantastic returns for their investors. But they require investors and managers to make a long-term commitment to investing large amounts of capital.
  • A syndicate creator or lead gets 15% to 25% of the carry of every investor in his/her syndicate and Angellist always receives 5% of said carry.

2. Rolling Venture Fund

  • Under its structure, fund managers raise a certain amount of permanent capital, then set up quarterly commitments that roll in automatically.
  • The fund manager accepts the same management fees and carry as with a typical fund, with the ability to invest throughout the cycle as soon as the first commitment has closed.
  • AngelList charges new fund managers a 1% fee capped at $25,000 per year, as well as 5% carry on dollars brought in for investment through the AngelList platform. (Its syndicates operate with a similar carry structure and a one-time setup fee.)

3. Price Guide

  • Free Online Price Guide for all Antiques & Collectibles
  • Price Guide has an integrated marketplace that lists the items you want to purchase based on your location first. It’s cheaper and easier to use than Ebay. Yet, still has a $1 listing fee so it wont have spam like Craigslist.
  • Price Guide also has an integrated subscription section to give more in-depth content. With the $20/month subscription antique dealers can have a major edge over the market. For example: if a book is listed for $15-$25 it might actually be worth $200 if it is a first edition. The Subscription Section would tell you that the book is a “first edition copy”, if the 3rd word on the 5th page is misspelled.

Number of users: 3.6 million (as of January 2020)

Who are their primary audience:

Top country (based on website users)

  • United States (43.04%)
  • India (20.10%)
  • Canada (6.24%)
  • United Kingdom (5.35%)
  • Brazil (2.0%)

Top region/country for investments

  • United States (920)
  • Europe (73)
  • Canada (67)
  • India (53)

AngelList Users demographic statistics

  • More than 50,000 investors
  • Used by over 800,000 start-up companies
  • AngelList’s user base is more focused around startups
  • More than 2 million job-hunters. These demographics main interest include Machine Learning & Artificial Intelligence, Data & Analytics, Social Good, Consumer, Healthcare, and Blockchain & Cryptocurrency.
  • Of the more than 1 million product makers using the AngelList, 27% are developers/engineers, 16% are CEOs/founders, 11% design, 8% marketing, 8% account management, 5% product managers, 5% business development, 4% business analysts, 3% attorneys, 3% creators, and 10% others.


Toptal top marketplace


Headquarters: California, United State

Year founded: 2010

Revenue: $200 million (revenue in FY 2018)

Geographic reach: Global (with over 500 core team members in 60+ countries and have experts in over 100 countries, most being located in the Americas and Europe)

Product/ services offered and price offering:

Toptal platform for freelancers

  • an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world.
  • Top companies hire Toptal freelancers for their most important projects.
  • Toptal offers payment by hourly rate, by project or fixed fee. On Toptal, as you’re working with the cream of the crop, hourly rates are typically $50 per hour and above.
  • Toptal requires an upfront deposit of $500 regardless of the cost of your project, by quotation. This is refundable should you not end up hiring. Unfortunately, they are not upfront about their fees and will quote on a case by case basis.
  • In summary, Toptal charges their clients at a rate higher than their freelancers rate, and the rates are all dependent on many factors, ie. how big the project is, their freelancers rate,

Number of users: Estimated over 1 million freelancers applied but 3% are accepted, which makes about 30,000 registered users

Who are their primary audience:

Top country (based on website users)

  • United States (21.87%)
  • India (13.14%)
  • China (5.04%)
  • United Kingdom (4.10%)
  • Canada (2.81%)

TopTal user demographics statistics

  • About 30,000 freelancers/engineers who are developers, desingers, finance, project managers, and product managers.
  • The top users’s interest are: programming (63% of the total audience), advise (72%), web design and development (69%), and cloud computing (67%).


Indeed top marketplace


Headquarters: Texas, United States

Year founded: 2004

Revenue: $1 billion

Geographic reach: Global (available in more than 50 countries and 28 languages)

Product/ services offered and price offering:

  • Because of its ability to pull job listings from many diverse sources, the site offers a comprehensive listing of available job openings, which can be searched for by keyword, job title, industry, or level of experience.
  • has also added services like resume storage, salary comparisons, employment-related news and trends, and user forums.
  • earns a profit using a pay-per-click model. That means employers posting jobs pay a small fee each time a job seeker views a posting. Most clicks on cost between $0.25 – $1.50. The site also earns revenue through traditional website advertising. Pricing Plans:

  • Free Trial
  • Free Job Posting: Free, Accept Mobile Applications
  • Sponsored Jobs: As Little As $5/day, Pay Only When People Click on Your Jobs, Reach More Candidates through Desktop, Mobile and Job Alerts
  • Design A Hiring Campaign: Sponsor Jobs from your Career Site or ATS, Appear Above Free Listings in Sponsored Search Results, will help you set a Budget and choose which Jobs to Sponsor

Number of users: Over 250 million unique visitors each month

Who are their primary audience:

Top country (based on website users)

  • United States (57.03%)
  • Canada (9.47%)
  • Japan (3.75%)
  • Germany (3.62%)
  • Australia (3.16%)

Indeed user demographics statistics

  • Indeed top users’s interest are: employment (100% of the total audience), social media (89%), general merchandise (78%), and software (74%)
  • Over 200 million jobseekers in Indeed and about 120 million resumes are available in the platform.
  • As many as 3 million businesses post their open jobs on Indeed.


Upwork top marketplace


Headquarters: California, United States

Year founded: 1999

Revenue: $253.4 million

Geographic reach: Global (network of global freelancers in over 180 countries)

Product/ services offered and price offering:

  • In 2016, the company changed its pricing setup so it makes money on both sides of every transaction: taking a cut of fees charged by freelancers, and also charging a transaction fee for clients.
  • In fact, for lower-dollar contracts (up to $500), Upwork can wind up making a fee equal to 22.75 percent of the freelancer’s fee, simply for setting up the exchange.

Upwork Basic plan

  • Most businesses start with the Upwork Basic plan.
  • This means it’s free to post a job, and the only amount you’ll only pay is the rate you and your freelancer agreed upon, plus a standard payment processing and administration fee which is generally 3%.

Upwork Plus

  • Upwork offers plans for businesses who need a higher level of support.
  • Upwork Plus offers a dedicated advisor, and many larger companies choose Upwork Business for access to more of Upwork’s technology and services, or Upwork Enterprise, which can be customized to their company’s needs.
  • Plus: $49.99/month
  • Business: $499/month
  • Enterprise: Price varies (service is customized to each company’s need)

Number of users: 16 million freelancers and over 5 million clients

Who are their primary audience:

Top country (based on website users)

  • United States (26.37%)
  • India (9.58%)
  • Philippines (6.38%)
  • United Kingdom (3.92%)
  • Pakistan (3.69%)

Upwork users demographics statistics

  • Upwork top users’s interest are: – Business and Services (100% of the total audience) – Finance and Economics Services (76%) – Web Design and Development (57%) – Cloud Computing (60%) – Graphics (55%) – Marketing and Advertising (70%)
  • About 76% of its total users are freelancers.
  • More than 20% of Upwork users are clients looking for services.


CareerBuilder top marketplace


Headquarters: Illinois, United States

Year founded: 1995

Revenue: $714 million

Geographic reach: Global (global reach with services in over 200 markets worldwide)

Product/ services offered and price offering:

  • CareerBuilder is a global, end-to-end human capital solutions company focused on helping employers find, hire and manage great talent.
  • It offers services to help employers hire in the U.S., Europe, Asia, and Canada. This includes a resume search engine, job boards, information for labor markets, and other recruitment and HR software solutions, including career search services.

Pricing and subscription:

  • CareerBuilder’s pricing starts at $419.00 per job if you don’t post jobs on a regular basis, and only want to post one job. It’s a bit more expensive than their subscription plan, but makes sense if you only hire occasionally.
  • CareerBuilder’s subscription pricing ranges from $199.00 for a single active job post to $499.00 per month for up to five active CareerBuilder job postings. The CareerBuilder job posting cost increases a bit if you don’t do the subscription plan.

CareerBuilder Applicant Tracking

  • CareerBuilder Applicant Tracking pricing starts at $219.00 per month.
  • There is not a free version of CareerBuilder Applicant Tracking.

CareerBuilder Employment Screening

  • Help you move candidates through your hiring process with a holistic suite of background check and verification services that save you time, automate your process and give you peace of mind with a company with over two decades of experience.
  • Price is not available or not made publicly available.

Number of users:

  • More than 24 million monthly visitors
  • CareerBuilder powers the career sites for more than 10,000 websites, 140 newspapers, and leading portals.

Who are their primary audience:

Top country (based on website users)

  • United States (95.01%)
  • India (1.22%)
  • Canada (0.42%)
  • Philippines (0.29%)
  • United Kingdom (0.22%)

CareerBuilder user demographics statistics

  • 6.13% of all 18 to 29 of age internet users in the US visited CareerBuilder. Additionally, 7.6% of all 30 to 49 of age internet users visited the site and 4.13% of all 50 to 64 of age.
  • More than 70 percent of CareerBuilder’s consumer audience is on mobile devices.
  • CareerBuilder’s top users interest are: employment (100% of the total audience), internet or portals (80%), social media (87%), general merchandise (66%), banking (47%), and software (55%).


Monster top marketplace


Headquarters: Massachusetts, United States

Year founded: 1999

Revenue: $890 million (Monster Worldwide, parent company revenue); $144.8 million (, online job market revenue)

Geographic reach: Global (International reach with a presence in more than 50 countries around the world, including a flagship office in North America and offices in France, the United Kingdom, Canada, South Korea, Australia, Germany and more.)

Product/ services offered and price offering:

  • An online network that enables jobseekers to find jobs and employers to access jobseekers.
  • Job seekers can find jobs, build and post resumes, and access career information while employers can access hiring tools to post jobs, find resumes, screen candidates, and streamline the hiring process.
  • Job categories listed on the site include IT, sales, marketing, finance and accounting, customer service, human resource, administration, production and engineering, supply chain management, financial services, construction, machinery, consumer goods, telecommunications, pharmaceuticals, education, petroleum, and more.

Hiring solutions:

– The company’s hiring solutions are free and so are the services for anyone wanting to start a venture. Job Boards / Job

Posting costs:

– Monster’s pricing starts at $375 for a single posting and decreases the more jobs you have to post. For 100 – 249 posts you’ll pay $130 or $135 per job posting, depending on how long you need the post to be visible.


  • Starter (one-off hiring needs): $249/month for 1 active job
  • Standard (for small expanding teams): $449/month for 2 active jobs
  • Premium (for rapidly growing teams): $999/month for 5 active jobs

Number of users: 49 million users

Who are their primary audience:

Top country (based on website users)

  • United States (71.62%)
  • India (6.64%)
  • Canada (3.40%)
  • United Kingdom (2.96%)
  • Philippines (1.68%)

Monster user demographic statistics

  • Monster’s top users interest are: employment (100% of the total audience), internet or portals (74%), social media (86%), news and media (70%), general merchandise (67%), software (61%), and banking (4%).
  • More than 1 million per month (or 29 resumes every minute) are uploaded by job seekers.


Fiverr top marketplace


Headquarters: Tel Aviv, Israel

Year founded: 2010

Revenue: $75.5 million (for FY 2018)

Geographic reach: Global (freelancers spans across more than 160 countries)

Product/ services offered and price offering:

  • Fiverr is a platform that helps employers find talent for their projects.
  • The service facilitates meetings between employers and freelancers who can aid them in brand building or their marketing efforts, providing them with access to a vast pool of highly-qualified freelancers.
  • The platform allows entrepreneurs to discover freelancers by having them come in contact with service sellers in three different levels.

Buying freelance services:

– If you are buying freelance services on Fiverr, you will pay a processing fee of US$1 for purchases up to and including US$20. For orders more than US$20, Fiverr charges 5% of the total.

Selling your freelance services:

– If you are selling your freelance services, 20% of every job you complete is taken by Fiverr.

Others: Fiverr also charges fees for removing funds from your account, which are detailed below.

  • PayPal: 2% of the sum withdrawal amount up to US$1
  • Fiverr Revenue Card: US$1 within 2 days or US$3 within 2 hours
  • Local Bank Transfer (LBT): US$3 per transfer
  • Direct Deposit (ACH): US$1 per transfer (US only)

Number of users: More than 6 million buyers and freelancers (also called sellers)

Who are their primary audience:

Top country (based on website users)

  • United States (24.29%)
  • Pakistan (10.01%)
  • Bangladesh (6.91%)
  • India (6.55%)
  • United Kingdom (5.20%)

Fiverr user demographics statistics

  • Fiverr’s top users interest are: business and industry (100% of the total audience), marketing and advertising (60%), finance and economics (59%), and web design and development (46%).
  • Currently listing over 3 million gigs in more than 100 different categories.
  • About 87% of the total users of Fiverr are clients (5.6 million) or also called buyers and 13% are freelancers/sellers (more than 830,000).
  • Of the total 5.6 million buyers, 2.1 million (38%) are active buyers.
  • Of the total sellers, 255,000 (31% of the total) are active sellers.
  • Geographic location of sellers: 31.57% belongs to United States, followed by Pakistan (9.27%) and India (7.73%).
  • 32% of the total sellers has a gig in the Graphics Design category, which is also the highest number of sellers among all categories.

angellist, company details, fiverr, indeed, Linkedin, monster, number of users, pricing details and offering, top freelance marketplace, top job board platform, toptal, upwork, market research, market trends, industry statistics, total addressable market

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