Affiliate Marketing: Market Size and Total Addressable Market

The current global market size of the affiliate marketing amounted to over $17 billion, from $13 billion in 2016. The calculated total addressable market (TAM) for an affiliate marketing company targeting the United States alone is $5.74 billion.

About this report: From our market research of the affiliate marketing industry, you will be able to understand the current market value or size and it’s annual growth trend. You will also be able to understand its total potential market and the top 25 affiliate marketing companies.

Affiliate Marketing Industry Market Research Requirements

  • To provide the market size of affiliate marketing, eg. Big Fan Pro market, it’s current and annual growth in the affiliate marketing industry.
  • Scope is global and the United States.

What is affiliate marketing?

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. 


When you sell anything for anyone else and you receive a commission for it, you’re marketing as an affiliate. You’re not just a salesperson working for that company. You’re independent and on your own. There are no thresholds that need to be met. But the more you sell, the more you earn.

The beauty of affiliate marketing is that there are no limitations and you can effectively earn money by marketing for many companies at one time. This offers a low-friction-to-market opportunity because you don’t need to create your own products or services to earn money selling anything in this format.

– The Definitive Guide To Affiliate Marketing, Forbes article

The current global market size of the affiliate marketing–where Big Fan Pro was categorized–amounted to over $17 billion, from $13 billion in 2016. This market has now reached over $6 billion in the United States and will be a $7 billion market by 2020. 

Assuming that Big Fan Pro will get at least 1% of the total target audience in the US alone, it’s revenue size will amount to more than $50 million. 

We have summarized the figures in the charts below and details of our findings, calculations, and estimations is found in the “Findings” section.

Annual market size of the affiliate marketing sector in the United States (US) and globally
Annual market size of the affiliate marketing sector globally (Fig. 1) and in the United States (Fig. 2)


Big Fan Pro affiliate market overview:

Accordingly, the company is an affiliate network serving as a connection between companies and affiliate fans who promotes the product they love. It provides its clients with the necessary accessible tools such as affiliate link, landing page, Facebook/Instagram ads, email copy, banners, and video testimonials for effective promotion of a product. The company operates as subscription-based or member-based platform. 

Some notable and key global companies operating as affiliate networks are AWIN, ShareASale, MaxBounty, Tradedoubler, CJ Affiliate, Flexoffers, VigLink, JVZoo, Rakuten LinkShare, ClickBank, among others. While affiliate networks that operates similar as Big Fan Pro in a subscription-based model are SEMRush, URL Profiler, BlueHost, and Sendible.

Affiliate marketing global market size

According to a comprehensive report which analyses the global affiliate marketing industry, the global size of this market in FY2016 was at $13 billion and is forecast to grow annually by 10%.

[Year-by-year affiliate marketing size globally]

  • 2016: $13 billion
  • 2017: $13 billion * 1.10 = $14.3 billion
  • 2018: $14.3 billion * 1.10 = $15.73 billion
  • 2019: $15.73 billion * 1.10 = $17.30 billion
  • 2020: $17.30 billion * 1.10 = $19.03 billion

Affiliate marketing market size in the United States

In the United States, according to a 2016 report by market research firm Forrester, the country’s affiliate industry is set to grow by around 10.1% on average per year and assessed the current state of the affiliate industry in the US in 2016 and found that advertisers were spending around $5 billion on affiliate partnerships which would posed to be responsible for almost $7 billion ($6.815 billion) in fees and publisher commissions by 2020. 

Accordingly, more than 80% of advertisers and 84% of publishers revealed they either run an affiliate program or use it regularly to monetize their content. 

[Year-by-year affiliate marketing size in the United States]

  • 2016: $4.779 billion
  • 2017: $5.370 billion
  • 2018: $5.943 billion
  • 2019: $6.397 billion
  • 2020: $6.815 billion

Possible market size or the total addressable market for Big Fan Pro in the affiliate marketing industry

We take into consideration the figures from SEMrush as a comparable metrics since this company also operates in a subscription-based model affiliate marketing. The company currently has an estimated revenue of $80 million and with over 4 million registered users. The company currently offers 97 affiliates programs in their platform.

Average revenue per registered user (assuming these users have all signed up for subscription)

= $80 million / 4 million 

= $20

In the US alone, the number of internet users currently stands at more than 287 million. Assuming that Big Fan Pro will target a 1% of the total potential audience (about 2.87 million), then that would create a revenue of $57.40 million.

Target audience = 1% * 287 million = 2.87 million

Possible revenue from the 2.87 million users = $20 * 2.87 million = $57.40 million

The total addressable market (TAM) assuming 100% penetration and 100% market share of the target audience is $5.74 billion.

Total addressable market (TAM) = 287 million * $20 = $5.74 billion

Are you a startup or a business owner, entrepreneur, or founder looking for investors?
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I am here to help you with that. Besides, I’ve been doing market research analysis for hundreds of business owners, I’ve developed and created a template that will surely catches attention of investors. You can message me so I could provide you a link for my reviews on other sites.

The template is provided in Microsoft Presentation (pptx) format and is already designed on what you should put on your pitch deck presentation. I have provided those topics that you should include and are already arranged accordingly. You just need to adjust according to your actual business information.

Upon purchase (via Etsy), you will be able to download 2 kinds of files:

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  1. Be a Big Fan Pro
  2. 20+ Best Affiliate Marketing Platforms and Networks of 2020 – Which is the Right One for You?
  4. 2019 Affiliate Marketing Market Size
  5. Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years 
  6. SEMrush Market Share and Competitor Report | Compare to SEMrush, Yoast SEO, All in One SEO Pack
  7. SEMRush to hit $80m ARR This Year, Here’s How
  8. Success Stories
  9. SEMrush
  10. SEMrush Affiliate Program question – Contact SEMrush

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

Top Affiliate Marketing Companies

Below are affiliate companies that offer top paying affiliate programs and best affiliate programs for beginners.

1. eBay Partner Network

The eBay Partner Network has been around for a long time. And the commission rates are up to 70% of the auction fees. But the auction template itself might turn small businesses people away.

2. Jet

This affiliate marketing program sells everything including groceries. And the commission rate is 2.5%.  Jet offers free returns and free shipments over $35. So it may serve smaller food retailers well.

3. Amazon Associates

Amazon Associates offers an overwhelming number of products.  The fixed standard program fee stands at 10% for women’s fashions. And that rate represents the highest. The program makes over 1 million products available. So this make the Amazon affiliate program a possibble choice for lots of small businesses.

4. Gearbest

Gearbest offers Chinese electronics in its store. And joining their affiliate program costs nothing.

5. GoDaddy

Web marketers looking to make extra should pay attention here. Because GoDaddy offers a 40% commission. And the service remains popular with Web designers.

6. HostGator

HostGator offers big time web hosting with a large affiliate opportunity. And you can earn $125 per signup.

7. ShareASale

You’ll find over 1000 exclusive merchants on ShareASale. The company also enjoys a good reputation for paying commissions on a regular basis.

8. ClickBank

These folks specialize in delivering lifestyle products worldwide with a team of digital marketing associates. And the program effectively teams the best products with digital marketers reaching their target audience.

9. Rakuten

Rakuten offers another opportunity for businesses seeking to drive  customers their way. Because the company offers commissions in the form of cash back to customers who buy from you.

10. CJ Affiliate

CJ Affiliate maintains 15 offices worldwide. And the company enjoys relationships with some major brands. Partner with big names like GoPro to earn commissions for your small marketing business in the digital space.

11. Wide Markets

If you’re an online business looking to get involved with an ecommerce specific affiliate marketing program. Wide Markets is the one for you.  As a publisher, you can get access to budgets from 11 thousand advertisers.

12. CPAmatica

CPAmatica is an affiliate network based in the Ukraine. They offer a variety of payment methods that includes Paxum and Payoneer.

13. Commission Factory

Commission Factory boasts  “little to no barrier to entry.” And the company offers an ever expanding user base. Their software works in real time to show you your stats.

Skimlinks has a great selection of retail merchants and offers  a 25% commission percentage. The platform offers ease of use and regular payments. But some judge its dashboard mediocre.

15. Avangate

This cloud based affiliate network services over 180 countries.  Avangate was built to tackle items like subscription billing and global payments.

16. FlexOffers

FlexOffers provides 20 million products that cover both digital and physical goods. Commission rates vary by the vendor but there are some big brands. There’s an easy to understand contract.

17. MoreNiche

If having lots of skin in the affiliate marketing game is what you’re looking for, MoreNiche has been in the business since 1999. Bi weekly payments and live earning stats are available.

18. MunchEye

You can use MunchEye to advertise and/or promote launches. Featured launches costs $200 per.

19. Tradedoubler

If volume in active publishers ( the small business that actually place affiliate links on their websites) is what you ‘re looking for consider this. Tradedoubler has 180,000 active publishers and 20 years of experience.

20. JVZoo

This is an award winning affiliate marketing company. The JVZoo website says they’ve been recognized by Inc.5000 as one of the fastest growing companies in America. Small business can boost their traffic by advertising here too.

21. REI

REI offers a wide variety of trusted gear in the outdoor space. You’ll get access to a loyal customer base here of over 5 million .


There’s a lot to choose from in the Health and Fitness vertical. pays 5% for returning customers and 15% for new ones. They’re also a trusted source in the industry.

23. iAffiliates

iAffiliates is a casino affiliate program, good for small businesses that want to do business with the likes of Their affiliate deals are customized with bi-monthly payments.

24. VetShop

This site offers animal supplements. VetShop offers customer service seven days a week and their commissions are 10 %.

25. CornerStorkBabyGifts

Baby gifts for sale at CornerStorkBabyGifts so you cant go wrong signing up to be an affiliate. Good commissions at 12% is another incentive.

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

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