If you are a startup, business owner of products and services related to sports nutrition and meal replacement products and want to know how big your total addressable market and potential revenues in the United States is, then this report is for you. We have summarized below what information are included in this report.
Defining Your Products and Services
All products related to sports nutrition, such as protein bars, food, and sports drinks. Products that provide athletes nutrition recovery that balances their body’s ability to grow muscle, maintain muscle mass, and help manage weight loss due to a decrease of body fat.
Defining The Target Audience And Business Model
The target group i n the United States are sports and day trainers (i.e. high school, college, professional sport athletes, and fitness day trainers).
Market Overview of the Sports Nutrition Products and Meal Replacement Products
The global nutritional supplement market is expected to expand at a CAGR of 10.01%, leading to a global revenue of $xxx billion by 2023. The sports segment of this market accounts for about x% of the global nutrition product market. A report from Grandview Research revealed that the global sports nutrition market size was valued at $15.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.9% from 2020 to 2027. Increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders i s one of the major factors driving the market growth. The United States market accounted for $x billion revenue in 2017, or a x% market share.
The global meal replacement products market size was estimated at $ 16.10 billion in 2018 and is expected to expand at a CAGR of 6.5% until 2025. High prevalence of obesity, diabetes, and cardiovascular diseases among others i s expected to propel consumer awareness regarding weight loss and weight management diets, which i n turn, will drive the demand. Meal replacement products contain 200 to 400 calories along with fiber, protein, and other essential nutrients, which makes them convenient and all-inclusive food options. This factor is expected to further fuel the market growth. If in 2016 the United States market generated a total revenue of $ 5.70 billion, then i ts market share from the global market is 40.17%.
Total Addressable Market (TAM)
Target audience: The maximum possible users are the total number of adults (15 years and older) who are involved i n any sports and extreme physical activities i n the United States.
Possible TAM revenue value based on the target audience
TAM value assuming 100% of the target audience will purchase meal replacement products
= Total target audience in the US * average spending
= xx million * $xxx
= $x.xx billion
Serviceable Available Market (SAM)
Target audience: Athletes competing in extreme sports (i.e. football, basketball, etc). An average of x% (of the adult population) have participated and expressed interest in extreme or action sports i n the United States.
Total number of serviceable available market (SAM) target audience
= TAM total users * x%
= xx million * x%
= x.xx million
Serviceable Obtainable Market (SOM)
Target audience: Those sport athletes who already are using some form of sport supplement products. According to a survey, xx% of athletes aged 16 years or older reported use of any dietary supplement.
Total number of serviceable obtainable market (SOM) target audience
= SAM total users * xx%
= x million * xx%
= x.x million
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Sports nutrition and meal replacement product TAM, SAM, SOM market analysis in the United States
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