Behavioral Mental Health Software And Apps Market Size and Total Addressable Market In The United States

SUMMARY OF FINDINGS

The behavioral health software/apps total global market size was $1.17 billion in 2018 while it was $ million in the United States. This industry is growing annually due to increased demand and interest in mobile health (mHealth) apps and software by users (both patients and workers). 

The below market size is for the whole behavioral health software market in the United States (both for staff and clients).

The total addressable market for a company that will enter this market assuming 100% penetration of the user demographic (both for staff and clients for mental and substance abuse, child welfare, and criminal justice sectors) is $ billion. Looking at the TAM for staff only, the largest audience comes from the mental and substance abuse segment with a potential [number] staff software/app users in the United States. This figure was followed by child welfare and criminal justice with about [number] and [number] target audience respectively. Below is a graph showing market shares of each segment.

[Graph is provided in the report]

Based on potential clients, the largest audience comes from the mental and substance abuse and child welfare category with about [number] million, followed by criminal justice (including case managers, jail diversion, and probation/parole) with about [number] million potential users.

[Graph is provided in the report]

The potential total end user of behavioral health software and apps is [number] million.

METHODOLOGY

To determine the market size and total addressable market of the behavioral health software applicable for a company that will enter this market, we scoured through various statistics and databases from industry reports, market research publications, press releases, company websites, and news articles. We calculated and estimated the figures using top-down analysis and utilizing available statistics from reputable reports, publications, research studies, government databases, and articles (see below sources). All calculations, assumptions, and estimations are provided in the report.

BEHAVIORAL HEALTH SOFTWARE MARKET SIZE

The overall global behavioral health software (which will include apps) was valued at $ billion in 2016 and is growing at % annually to reach about $ million by 2022 (if compared to the total medical health software, behavioral health software accounts for 10% market share). In the behavioral health software industry, the United States accounts for % of the total market.

Behavioral health software global and the United States market size [the US market size was calculated using the % market share]:

2016 = $ billion [US: $ million]

2017 = $ billion [US: $ million]

2018 = $ billion [US: $ million]

2019 = $ billion [US: $ million]

2020 = $ billion [US: $ million]

2021 = $ billion [US: $ million]

2022 = $ billion [US: $ million]

BEHAVIORAL/MENTAL HEALTH USERS AND AVERAGE REVENUE 

According to a published study by NCBI, of the total [number] mHealths apps, [number] % focus on mental health diagnosis, treatment, or support;

Estimated number of behavioral or mental health apps = [number]

Average revenue

= $ [number]

TOTAL NUMBER OF END USERS

Referring to below analysis, below is our summary of the total end users per segment.

Mental and substance abuse end users:

[number] million

Child Welfare end users:

[number]

Criminal Justice end users (including jail diversion, probation, and parole):

[number]

Total of the above (both staff and their clients) = [number] million

CURRENT TOTAL NUMBER OF APP USERS FOR MENTAL/SUBSTANCE ABUSE, CHILD WELFARE, AND CRIMINAL JUSTICE SECTOR:

Estimated total number of behavioral health app users = [number] million

TOTAL ADDRESSABLE MARKETS FOR THE BEHAVIORAL MENTAL HEALTH SOFTWARE AND APPS

MENTAL ILLNESS AND SUBSTANCE ABUSE SOFTWARE 

According to NIMH latest 2017 statistics, there are 46.6 million adults in the United States with any mental health condition. However, only [number]% of these adults received care and diagnosis. In here, our potential clients is the number of adults which has a direct connection to physicians or healthcare workers.

Number of potential clients = [number] million

All other data and statistics is provided in the report.

United States TAM (staff)

= $[number] million per month

TAM (potential clients)

= $[number] million per month

Total TAM per month

= $[number] million

SUBSTANCE ABUSE (SUB-SEGMENT)

US Substance Abuse TAM, staff

= $[number] million

According to the National Survey on Drug Use and Health (NSDUH), 19.7 million American adults (aged 12 and older) battled a substance use disorder in 2017.

US Substance Abuse TAM, client 

= $[number] billion

CHILD WELFARE

[All statistics, data, calculations and sources are provided in the report.]

CRIMINAL JUSTICE

Case managers

[All statistics, data, calculations and sources are provided in the report.]

Possible jail diversions

[All statistics, data, calculations and sources are provided in the report.]

Probation and parole

[All statistics, data, calculations and sources are provided in the report.]

CALCULATED TAM USING ASSUMED COST SUMMARY 

The assumed cost per month and per year per license for the healthcare client was summarized below

• For all Staff = their total monthly TAM  x 12
• For all Clients = their total monthly TAM  x 12

[All statistics, data, calculations and sources are provided in the report.]

SOURCES:

[All statistics, data, calculations and sources are provided in the report.]

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