Demographics And Psychographics Of Marketing Decision Makers, Managers and Leaders

Demographics And Psychographics Of Marketing Decision Makers

In this article, we provide you the psychographic information which includes buyer’s habits, personality, interest and values and the demographic information includes gender, age, income, education, race, location and marital status of a marketing or advertising decision makers such as General managers, CEO, and Senior-level.

Demographics of Marketing or Advertising Leaders and Senior-level

A typical senior-level marketing person in the United States is 42 years old, white male that earns between $94,110 to $180,070 annually, has a Bachelor’s degree major in Business Management, and is located in states like Illinois and California. The demographic profile of a typical senior-level marketing decision-maker in the US can be found below.

Average Age of a Marketing Manager

  • The average age of a marketing manager in the US is 42.2 years.
  • The average age of male marketing and sales managers in the US workforce is 44.1 years and female marketing and sales managers is 40.1 years.

Gender Composition of a Marketing and Sales Decision Maker or Managers

  • 53.6% of marketing and sales managers in the US are male, indicating that the occupation is more popular among men.

Salary/Household Income of a Marketing Managers

  • In 2017, “marketing managers in the US earned an average of $102,064, $49,999 more than the average national salary of $52,065.”
  • The median annual salary of marketing managers in 2018 was $134,290.
  • The best-paid 25% marketing managers earned $180,070 in 2017 while the lowest-paid 25% made $94,110.

Education of a Marketing and Sales Decision Maker or Managers

Race/Ethnicity of a Marketing Managers

  • The most common race/ethnicity for marketing managers in the US is white. As much as 84.3% of marketing and sales managers are white.
  • Asian‘ is the second-most common race or ethnicity in this occupation, accounting for 6.08% of the total managers.

Location/Spatial Concentration of a Marketing Leaders

Social Media

Psychographics of Marketing or Advertising Decision Makers, Leaders and Managers

Senior marketing executives are bold, adaptable and decisive, with strong leadership profiles. They are experienced and culturally engaged, have a strong social media presence, and follow technology closely. They are influenced by people such as Vala Afshar, read publications like Forbes and Adweek, and like to discuss media and entertainment, as well as social issues.

1. Personality of Marketing Decision Makers

  • The typical marketing executives tend to fall into the ENTJ personality type of the Myers-Briggs scale, described as “frank, decisive, assume leadership readily. Quickly see illogical and inefficient procedures and policies, develop and implement comprehensive systems to solve organizational problems. Enjoy long-term planning and goal setting. Usually well-informed, well-read, enjoy expanding their knowledge and passing it on to others. Forceful in presenting their ideas.”
  • They are more likely to follow their gut feeling than other c-level executives, have empathy for the consumer, and a strong social media presence. These tech-savvy professionals are customarily driven by curiosity and a business-oriented mindset.
  • Russell Reynolds examined CMOs on 60 psychometric scales to understand what is unique about this group and discovered that CMOs differ from other c-level executives across a large number of attributes and to a significant degree.
  • CMOs have a pioneering spirit, act unconventionally, test limits and are not beholden to structures; they are more imaginative, active, outgoing, and bold than the rest. Adaptable, innovative and decisive professionals, they lead from the front, with an abstract way of thinking.

2. Values of Marketing Decision Makers

  • Great people skills are a must-have to be successful in this position, as well as strong leadership, a visionary mindset, and the ability to translate data and marketing inputs into a coherent strategy.
  • These are not “green professionals,” they bring the weight of years of experience through the ranks of the marketing chain, many times with financial and technological backgrounds. They value their time and expect others to value it as well.
  • The new generation of marketing executives use words like “soul,” “purpose,” “community,” and “art and science” when describing their aspirations and strategies. They believe in collaboration, both inside and outside of companies, and are aware of consumers’ interests in their social and cultural positions. The new professionals are more well-rounded individuals, ready to exercise different roles.
  • CMOs are engaged with cultural and social causes. Prominent executives are now focused on conscious marketing, and how to turn good intentions into marketing. As one executive noted, being a CMO today is “to be a voice of the user or customer and to tell the truth.” They emphasize an understanding of how the world operates and see their roles as both artists and scientists.

3. Habits and Interests of Marketing Decision Makers

  • As previously mentioned, senior-level marketing executives, especially CMOs, have a strong social media presence; in fact, they are 5.6x times more prone to update their LinkedIn profile and have 3.9x as many connections as the average user.
  • Regarding technology, AI was the topic of most interest in 2018, followed by digital transformation, blockchain, 5G, marketing stack, and the internet of things.
  • As for the topics they engage in the most on LinkedIn, demand generation took the first spot, followed by B2B marketing, content strategy, positioning, marketing, advertisement agency, personalization, SEO, and brand loyalty.
  • Outside of the professional sphere, leisure, media, and entertainment was the most discussed topic, accompanied by food, technology, automotive, financial services, and telecom.
  • The most commonly used hashtags were #marketing, #cx, #braveleaders, #seeher, #cmos, #AI, #5g, #womenintech, #tech, #innovation, #healthcare, #diversity, #tbt, #leadership, #health, #wednesdaywisdom, #autism, #purpose, #data, #brand, #timesup.
  • The most influential people with this cohort were, as of 2017, Vala Afshar, Tamara McCleary, Scott Brinker, Gary Vaynerchuk, Kim Whitler, Brian Solis, Jay Baer, Evan Kirstel, R. Ray Wang, and Brenner Mitchel.
  • Forbes is the number one publication, followed by Inc., Medium, The New York Times, Business Insider, TechCrunch, Harvard Business Review, The Wall Street Journal, Fast Company, and Bloomberg.
  • When it comes to information about their trade, Adweek takes the number one spot, succeeded by Advertising Age, Mediapost, CMO, The Drum, Marketing Land, Digiday, Marketingprofs, HubSpot Blog, and Business2Community.
  • Events they followed in 2018 include the Cannes Festival, SAP consumer experience LIVE, Web Summit, Consumer Electronic Shows, South by Southwest, SAP Sapphire Now, Fortune Most Powerful Women Summit, Advertising Week New York, Fast Company Festival, PR Week Awards, and CMO Academy.

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

You are a small business owner. You are just starting your business. You need a website. You need an accountant. You need a software engineer. You need a virtual assistant. You have a low startup cost. You need people so that your business will grow.

You are a small business owner. You are just starting your business. You need a website. You need an accountant. You need a software engineer. You need a virtual assistant. You have a low startup cost. You need people so that your business will grow.

I Quit My Job As A Full Time Engineer, Now I’m A Freelancer. Here’s Why.

Quitting my job after graduating from the university was the last thing on my mind. Who in their right mind would think the same, right? After all the sleepless nights of doing projects, research papers, preparing for exams and then graduating, we finally get a paid job and are excited to be in the corporate world. This is it! This is what we dreamed of! And now we’re here. But why would I quit my job and commence freelancing?

From a full time job to freelancing

A Little Of My Background

I finished my Civil Engineering Degree in one of the universities in the Philippines. Before quitting my job, I worked as a Design Engineer for about 5 years. I was happy doing a traditional 8 to 5 job with lots of overtime.

Upon searching for more opportunities, I decided to work overseas and applied for an engineering position with an oil and gas company in Malaysia, where I worked for another 8 years. It was better than previous jobs, but truthfully, I never really enjoyed any of it. It was during this time that I start questioning and looking for a deeper fulfillment in life.

If you are someone who has searched “quit my job” or “freelancing” in hopes of finding encouraging stories of people who quit their job to follow their passion, then this article story is for you.

Struggles: To Quit Or Not To Quit

I have everything. The company provided me with a nice house, a fully maintained car, a mobile phone, allowances and very good pay with benefits. In return, I had to work full-time, including working 24-hours if need be.

I never started out unhappy at any job that I tried. I was well paid, the work was interesting, and I liked working with engineers. They are generally laid back and smart people.

But over time the discontentment grew. I thought the problem was with the particular job, or the company. Something just wasn’t sitting right with me. I loved my job and the benefits I was receiving but I was married to it 24/7. Eventually I decided to take a break from my engineering work and the decision to do so completely opened my eyes. I had been constantly working 50 to 60 hours a week. My life revolved around my work and the feeling was suffocating.

I wanted more than just working and coming home exhausted only to repeat the same routine the next day. I was not experiencing the quality of life that I once had, so I decided to tend my resignation letter and booked my plane ticket home.

Against All Odds?

“Oh it’s a millennial thing”, they said! “Why quit your job when many people are dreaming of what you are getting,” they said. “It is hard to get good jobs nowadays.” “Think twice.” These were the words I constantly hear after I quit my job.

Thankfully my family was supportive and they haven’t say anything negative about my decision.

Becoming A Freelance Research Analyst

I am a researcher. It’s in my nature. I am an introvert and I love to read, write, and discover new things.

I began to search the internet looking for jobs I could do online. To become a freelancer, you need to sign up to various platforms, take exams and wait for the results.

I was accepted as a Trial Research Analyst, on one of the secondary research firms, based in the United States. What I love about this job is it’s a freelance job. You can work at your designated time and you have the choice to cancel jobs anytime. As a beginner, a lot of my work got rejected from my reviewers and my ratings kept going down. Chances are, if I get low ratings, I would not be prioritized to get jobs.

To begin with, this was very discouraging but I continue to persevere learning more and more as I progress. The passion for my job is continuing to grow and I am loving the free time it is giving me. The pay? To begin with, my earnings drastically reduced compared to my salary as a full-time Engineer, not even half of it. But who cares? I still earned enough to pay my bills.

Still, I scrolled for hours on job boards, trying to find another full-time role that felt like the right move for me. I applied to a few, but as I interviewed, I knew nothing was the right fit. Unfortunately, I rarely listen to my intuition.

After two years with the same research firm, I then decided to sign up to one of the top freelancing platforms in the world–Fiverr! I set up my account, put up a professional profile and made it very simple with straight-forward information describing what I can offer. I immediately started getting orders from clients all over the world, receiving positive reviews.

Market research freelancer at Fiverr

What I like about Fiverr is that I can be a seller (selling my services) and at the same time I can be a buyer (customer). For example, I could buy a logo design services at just $5 or hire someone to fix my website SEO at $10!

What Now?

I’ve been doing it for a year now and I am getting jobs everyday that sometimes I have to cancel or decline some as I limit my workloads. On a side note, I created a website (yes, I am the owner of this website) and published some of my work here which is free to download or read while others can be purchased for as low as $5 for a complete market research report. The money collected are used to help vulnerable children.

Helping out vulnerable children

With millions of children suffering from hunger, sexual abuse, sex trafficking, child abuse, and child labor, we created this service to help these children. And yes, that is one thing I am passionate about, doing mission works.

Can I do that if I am in a full-time job? No.

Aside from that, I am also passionate about plants and I could take care of them in my free time. I can do my freelance job even if I am at the beach–one of my favorite place on earth!

The benefits of freelancing

Few Words For Those Reading This

Do what you love. Do what you are passionate about. We only live once in this world and why not live it in such ways that satisfies your soul. You maybe have a different story from mine but what is important is that we know the purpose of our life and we are doing it to bless others and gives fulfillment to us.

Thank you for reading my story. My name is Annabelle.

Written by A. P. Tomas and edited by Darren Corbett, 13 May 2020

You are a small business owner. You are just starting your business. You need a website. You need an accountant. You need a software engineer. You need a virtual assistant. You have a low startup cost. You need people so that your business will grow.

Photography Services, Portrait and Commercial, generated annual revenue of $36 billion

Insight: The global photography services, covering portrait and commercial, was valued at $36.15 billion in 2018. This industry is expected to grow annually by 5% globally. Other relevant statistics and market size can be found below.

Portrait photography services

Photography Services Market Research Requirements

Market research on the photography services with the following scope: 

1) Determine the possible number of people who use these services, i.e. for travel and/or family activities in the past 2 years and the projected number.

2) The scope would be global or if global figure is not possible, regional figure would be sufficient such as Europe, America, or Asia. 

3) Any other relevant statistics that could be found including the average spending or the total spending for this service.

PHOTOGRAPHY SERVICES MARKET OVERVIEW

Overall, the global photographic services, covering portrait and commercial, was valued at $36.15 billion in 2018. This industry is expected to grow annually by 5% globally. 

For the purpose of this research, and since global figures and statistics to analyze data were not made available, we concentrate on looking and analyzing the United States market. We calculated the estimated number of people using portrait services. In this research, portrait photography are services made by professional photographers which covers special events, like for family gatherings, weddings, birthdays, newborn portraits, individual portraits, boudoir photography, and all others.

Below, we presented our summary in graph form. How we determine or obtain these figures were explained in detail in the “findings” section of this report.

Portrait Photographic Services Market Value in the United States
Portrait Photographic Services Market Value in the United States
Total number of people using portrait services in the United States
Total number of people using portrait services in the United States

FINDINGS

GLOBAL PHOTOGRAPHY SERVICES MARKET SIZE

According to Market Research, the global photographic services (covering both portrait studios and commercial studios) was valued at $36.15 billion in 2018 and will record an annual growth rate of 5% until 2023. The United States accounts for the largest market recording a 42.6% market share (about $15.4 billion), followed by Asia Pacific with 26.1% share and Europe at 20.9%.

PORTRAIT PHOTOGRAPHIC SERVICES

The portraiture photography services pulled in a total revenue of $4.45 billion in 2018 in the United States alone. Back in 2016, the annual revenue of this sector was $4.25 billion and expected to reach $4.57 billion revenue by 2020. By calculation, the industry is growing by 1.83% annually.

Portrait photography services average cost

The current average cost of portrait photography services is between $170 to $230 (or a median average of $200) per session, depending on the photographer’s reputation, geographic location, the number of edited final digital photos, the number of prints, the subject of the portrait, the number of people in the portrait, the location(s) of the portraits, and the size of the photography business. The analyzed portrait photography includes subject of portraits, individual portrait, family portraits, newborn portraits, senior portraits, boudoir photography, among others. 

Back in 2016, the average cost was between $125 to $300 or a median average of $212.50. In 2018, the average cost was between $200 to $210 per session (or a median average of $205).

If we analyze the trend above, the average rate per year is decreasing by about 2%. Thus, using this percentage to summarize yearly average;

[Calculations: average cost of portrait services per session]

  • 2016 = $212.50
  • 2017 = $212.5/1.02 = $207.50
  • 2018 = $205
  • 2019 = $200
  • 2020 = $200/1.02 = $196.08
  • 2021 = $196.08/1.02 = $192.23
  • 2022 = $192.23/1.02 = $188.46
  • 2023 = $188.46/1.02 = $184.77
  • 2024 = $184.77/1.02 = $181.15

Average income of a photographer in the United States

Next, we will determine the average income of a photographer in the United States from the US Census Bureau database.

From the above figure, we calculated that the average income was declining at about 4.81%. Using this percentage to calculate yearly averages;

[Calculations: average income of a photographer]

  • 2016 = $42,640
  • 2017 = $41,940
  • 2018 = $38,640
  • 2019 = $38,640/1.0481 = $36,866.71
  • 2020 = $36,866.71/1.0481 = $35,174.80
  • 2021 = $35,174.80/1.0481 = $33,560.54
  • 2022 = $33,560.54/1.0481 = $32,020.36
  • 2023 = $32,020.36/1.0481 = $30,550.87
  • 2024 = $30,550.87/1.0481 = $29,148.81

Number of people using portrait services

To determine the number of sessions (assuming one session represent one person using the service), we divide the average annual income by the average cost of portrait services per year.

[Calculations: number of people using portrait services per photographer annually]

  • 2016 = $42,640 / $212.50 = 201
  • 2017 = $41,940 / $207.50 = 203
  • 2018 = $38,640 / $205 = 189
  • 2019 = $36,866.71 / $200 = 185
  • 2020 = $35,174.80 / $196.08 = 180
  • 2021 = $33,560.54 / $192.23 = 175
  • 2022 = $32,020.36 / $188.46 = 170
  • 2023 = $30,550.87 / $184.77 = 166
  • 2024 = $29,148.81 / $181.15 = 161

Total number of portrait photographers in the United States

[Calculations: total number of portrait photographers in the United States]

  • 2016 = $4.25 billion / $42,640 = 99,672
  • 2017 = $4.37 billion / $41,940 = 104,197
  • 2018 = $4.45 billion / $38,640 = 115,166
  • 2019 = $4.52 billion / $36,866.71 = 122,604
  • 2020 = $4.57 billion / $35,174.80 = 129,923
  • 2021 = $4.65 billion / $33,560.54 = 138,556
  • 2022 = $4.74 billion / $32,020.36 = 148,031
  • 2023 = $4.83 billion / $30,550.87 = 158,097
  • 2024 = $4.91 billion / $29,148.81 = 168,446

Total number of people using portrait services in the United States

[Calculations: total number of people using portrait services in the United States]

  • 2016 = 99,672 * 201 = 20.03 million
  • 2017 = 104,197 * 203 = 21.15 million
  • 2018 = 115,166 * 189 = 21.77 million
  • 2019 = 122,604 * 185 = 22.68 million
  • 2020 = 129,923 * 180 = 23.39 million
  • 2021 = 138,556 * 175 = 24.25 million
  • 2022 = 148,031 * 170 = 25.17 million
  • 2023 = 158,097 * 166 = 26.24 million
  • 2024 = 168,446 * 161 = 27.12 million

PHOTOGRAPHER’S EQUIPMENT SPENDING

According to a research, the United States will be spending a total of $3.1 billion of photography equipment for the purpose of these services. Assuming that 29% of these spending accounts for portrait services, then about $899 million will be spent by portrait photographers. If the US have 115,166 portrait photographers in 2018, then the average spending per photographer is $7,806.

SOURCES:

  1. Global Photography Services Market 2019-2023 | Growing Use of Technologically Advanced Services in Photography to Boost Demand | Technavio
  2. Photographic Services Market covering Portrait Studios Services; Commercial Studios; Global Briefing 2019
  3. Photography in the US – Industry Data, Trends, Stats
  4. Portrait Photographer Cost For Seniors, Families | 2020 Prices (avg)
  5. How Much Should Photographers Charge In 2016?
  6. Photographers
  7. Photographers
  8. Photography Market Research Reports & Photography Industry Analysis

Do you want to know your specific industry’s market size and trends? Contact us and we will work according to your budget.

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

Online Event Ticketing Revenues And Trends in South Africa

Insights: South Africa’s online event tickets market size (based on revenues) in 2018 was valued at about $245 million while it was $282 in 2019. South Africa’s online event tickets market is expected to reach $ million by 2023 growing at % year-by-year.

About this report: From our market research of the online event ticketing services in South Africa, you will be able to understand the current market value or size, it’s annual growth trend and projected value. You will be able to realize the competition landscape and the pricing model of each competitors–Computicket, Webtickets, Quicket, iTickets, Ticketpro and Red21.

South Africa’s online event tickets market research requirements

1. What is the market size and revenue from event ticket sales? 

2. Who are the major players and what’s their market shares? 

3. What are their prices/services fees they charge for selling tickets through their platform? 

4. What are the projections in this market? 

Note: South Africa focus.

South Africa’s online event tickets market overview

South Africa’s online events ticketing market size (based on revenues) in 2018 was valued at about $245 million while it will be $282 this 2019. The market is expected to reach $ million by 2023 growing at xx% year-by-year.

Online event tickets revenues in South Africa

The current users count at x.x million and expected to reach xx.xx users by 2023 at an annual growth rate of x.x%.

Number of South African online ticket events users in millions


Of the total events, the music events holds the largest share at xx%, amounting to about $ million, followed by sports events at about xx% and cinema tickets at xx% of the market.

(Chart for online event ticket revenue by segment in South Africa provided in the report.)

According to the latest reports, Computicket dominates the South African event ticketing market with about xx% market share while Ticketpro, Quicket, Webtickets and others get the remaining shares.

South Africa online ticket events key players market share

METHODOLOGY

To determine the data pertaining to the event ticketing market in South Africa, we scoured through various statistics and databases from government websites, industry reports, market research publications, company websites, press releases, and news articles. While all companies operating in this sector are all privately-held, thus, restrained us from pulling actual data specifically on revenues and pricing models, we used deep internet searching to curate related data and statistics. Below, we presented our detailed findings.

MARKET SIZE AND REVENUES FROM ONLINE EVENT TICKET SALES INCLUDING GROWTH RATE AND PROJECTED VALUE

South Africa is considered as the largest and most affluent markets in the African region. The country’s ecommerce sales is expected to grow to $4.7 billion by 2021. While entertainment and media is the leading category in the ecommerce market, event ticketing was also driving the growth of the online market in the country. 

Currently, the revenue of the online event tickets segment in South Africa amounts to $282 million in 2019 and anticipated to grow annually by xx.x%. By 2023, the revenue value of the online event ticketing will be about $xxx million. The music events currently holds the largest revenue share with a market volume of $xxx million, more than xx% share of the country’s total online event ticketing, followed by sports event at about xx% share, and cinema tickets at xx%.

Online event ticketing revenues in South Africa

[Calculations are provided in the report]

  • 2018 = $ million
  • 2019 = $ million
  • 2020 = $ million
  • 2021 = $ million
  • 2022 = $ million
  • 2023 = $ million

South Africa currently has 57.88 million people and about xx% of the total population use online events ticketing platforms for their tickets. The number currently stands at x million and is expected to grow x% year-by-year.

Number of South Africa’s online ticketing event users

[Calculations are provided in the report]

  • 2019 = x million
  • 2020 = x million
  • 2021 = x million
  • 2022 = x million
  • 2023 = x million

Globally, the online event ticketing was valued at $67.99 billion in 2017 and growing annually at 4.8%.

SOUTH AFRICAN ONLINE EVENT TICKETS MAJOR PLAYERS AND THEIR MARKET SHARES

South Africa’s event ticketing is dominated by one company, Computicket. According to a report, the company dominates the market for more than four decades since its incorporation in 1971. It controlled more than xx% of the South African ticketing market and a xx% market share for outsourced ticketing services for entertainment events.

According to Blue Label Telecoms, Ticketpro is South Africa’s second largest ticketing company. Ticketpro’s estimated annual revenue is $ million. Its market share is calculated to be x% of the total online event ticketing. In 2016, it was reported that “Ticketpro sold x million event tickets for 63 venues [which] almost double the number of tickets of the year before that, and amounts to a revenue increase of 34%.” 

Other notable players in the local market are Nutickets, Quicket, Tixsa,  iTickets, and Webtickets. All these companies are privately-held with $ million annual revenues. Each has x% market shares.

A new player in the market, Via system which was designed by Red61, was also reportedly disrupting the market by offering innovative multi-platform ticketing system developed specifically for arts festival events.

TOP PLAYERS SERVICE FEES

In the report, we’ve presented each competitor’s pricing model and fees.

Computicket pricing

(Provided in the report.)

Webtickets pricing

(Provided in the report.)

Quicket Service Fee / Commission

(Provided in the report.)

iTickets

(Provided in the report.)

Others

(Provided in the report.)

SOURCES AND REFERENCES

(All sources and references are provided in the report.)

To get the full copy of the report, order below.

Online Event Tickets Market Size And Trends in South Africa

SCOPE OF THE REPORT: - MARKET SIZE AND REVENUES FROM ONLINE EVENT TICKET SALES INCLUDING GROWTH RATE AND PROJECTED VALUE - Online event tickets sale scope - Current and projected annual online event ticketing revenues in South Africa - Number of South African online ticketing event users - MAJOR PLAYERS AND THEIR MARKET SHARES - SERVICE FEES - Include all references and graphs

$5.85

Do you want to know your specific industry’s market size and trends? Contact us and we will work according to your budget.

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

Weight Loss Market Analysis For Russia

Insights: The weight loss and weight control market in Russia amounted to 14,486.6 million rubles in 2018. The market is expected to reach annual revenue of 17,253.03 million rubles by 2023, that translates to an average 3.56% annual growth rate.

About this report: From our market research of the healthcare and weight loss management market analysis in the Russian sector, you will be able to understand the current market value or size of the weight loss industry, it’s annual growth trend and projected value.

Russia weight loss market research requirements

To provide a market research with the following scope: 

  1. Market size including growth and projected figure of the health care and weight loss industry in Russia. 
  2. Provide any other relevant statistics and data related to the industry. 
  3. Reports will come with graphs and charts as necessary and detailed findings of any estimation and calculation made.

Russia’s healthcare and weight loss management market overview

The healthcare market’s turnover in Russia amounted to 3,053.30 billion rubles in 2018 and this market is expected to grow annually by 13.88% based on healthcare consumer spending projected until 2030. The main factor in revenue growth is the increase in prices for medical or health care services and there will also be increased number of appointments in the coming years. 

We’ve summarized our findings in the graphs below and the detailed calculations, assumptions, and estimations of how these figures were derived are found in the “findings” section.

Health care annual market size in Russia (2017 to 2030)
Health care annual market size in Russia (2017 to 2030)
Russia's healthcare turnover market share by segment in 2018: Mandatory healthcare insurance, budget-insurance model, cash payments, shadow segment, and VHI account
Russia’s healthcare turnover market share by segment in 2018: Mandatory healthcare insurance, budget-insurance model, cash payments, shadow segment, and VHI account

The country’s weight loss industry will also see more than 3% annual growth rate led by the dietary products segment. In 2018, this market amounted to 14,486.6 million rubles. According to reports, the increasing number of reported overweight adults in the country will drive the market growth. 

Weight loss market size in Russia, in million rubles
Weight loss market size in Russia, in million rubles

Fig 1: Weight loss channel market share, in-store purchases versus out-of-store purchase; Fig. 2: Weight loss segment market share, dietary products versus slimming teas and weight loss supplements

FINDINGS

Russia’s healthcare market size and projected growth

Russia’s healthcare services market size based on turnover amounted to 3,063.3 billion rubles in 2018, an 11.6% increase from 2017 turnover. Accordingly, the main factor in revenue growth is the increase in prices for medical or health care services and the increasing pattern will see a continued trend in the coming years as Russia’s GDP sees continued growth. 

Russia’s mandatory healthcare insurance, budget-insurance model, cash payments, shadow segment, and VHI account

By segment, according to BusinesStat–the prominent and the largest developer of ready-made reviews of industrial and consumer markets in Russia and the CIS countries–the mandatory or compulsary health care insurance sector revenue will account for 56.8% of the market. The Budget-Insurance Model of Financing Healthcare in Russia and and Cash Payments comes in next at 15.8% revenue share for each, followed by shadow segment (6.7%), and Voluntary Health Insurance or VHI account (4.9%).

By values (in rubles), we calculated the segments as below based on 2018 revenues:

  • Mandatory health care insurance segment = 3,063.3 billion rubles * 56.8% = 1,739.95 billion rubles
  • Budget-Insurance Model = 3,063.3 billion rubles * 15.8% = 484 billion rubles
  • Cash Payments segment = 3,063.3 billion rubles * 15.8% = 484 billion rubles
  • Shadow segment = 3,063.3 billion rubles * 6.7% = 205.24 billion rubles
  • VHI account = 3,063.3 billion rubles * 4.9% = 150.10 billion rubles

Russia’s health care spending

By looking at the previous and projected health care spending in Russia based on percent share on its GDP, annual growth rate will be about 13.88%.

Russia’s health care spending in 2016 

= 6.31% of Russia’s total GDP

= 6.31% * $1.28 trillion

= $83.20 billion (5,512.83 billion rubles)

Projected Russia’s health care spending by 2030

= 6.5% on average of the country’s GDP by 2030

= 6.5% * $7.9 trillion

= $513.50 billion (34,024 billion rubles)

Annual growth rate, using the CAGR formula

= [(2030 value/2016 value)^ (1/number of years between 2016 and 2030) -1]

= [($513.50 billion/$83.20 billion)^(1/14) – 1]

= 13.88%

In our earlier findings, we’ve already identified that the revenue growth rate between 2017 and 2018 was at 11.6% increase.

[Year-by-year calculation of healthcare market size in Russia, in ruble (₽)]

  • 2017: ₽3,063.3 billion / 1.116 = ₽2,744.89 billion 
  • 2018: ₽3,063.3 billion 

We use the healthcare spending calculated annual growth rate to determine the projected value of the healthcare market revenue in Russia;

  • 2019: ₽3,063.3 billion * 1.1388 = ₽3,488.49 billion
  • 2020: ₽3,488.49 billion * 1.1388 = ₽3,972.69 billion
  • 2021: ₽3,972.69 billion * 1.1388 = ₽4,524.10 billion
  • 2022: ₽4,524.10 billion * 1.1388 = ₽5,152.04 billion
  • 2023: ₽5,152.04 billion * 1.1388 = ₽5,867.15 billion
  • 2024: ₽5,867.15 billion * 1.1388 = ₽6,681.50 billion
  • 2025: ₽6,681.50 billion * 1.1388 = ₽7,608.90 billion
  • 2026: ₽7,608.90 billion * 1.1388 = ₽8,665.01 billion
  • 2027: ₽8,665.01 billion * 1.1388 = ₽9,867.72 billion
  • 2028: ₽9,867.72 billion * 1.1388 = ₽11,237.36 billion
  • 2029: ₽11,237.36 billion * 1.1388 = ₽12,797.10 billion
  • 2030: ₽12,797.10 billion * 1.1388 = ₽14,573.34 billion

Weight loss industry market size and projected growth in Russia

The weight loss and weight control market in Russia amounted to 14,486.6 million rubles in 2018. This figure was based on the completed study of the weight loss industry in the country released by the Discovery Research Group. The market is expected to reach annual revenue of 17,253.03 million rubles by 2023, that translates to an average 3.56% annual growth rate. That growth rate was also confirmed by another weight loss market study in Russia released by Triton Market research which found out that between 2019 and 2025, the growth rate of the weight loss management market in Russia will be 3.16% annually.

Dietary products get the largest market share in terms of revenue which is said to be about 9,232 million rubles in 2018, 63.7% market share. The dietary products will record the highest growth rate while the slimming teas and weight loss supplement segments will record a decrease in sales. In Russia, reports confirmed that the obesity rate has almost doubled its numbers in the past few years. For example, while 856.5 out of 100,000 people were considered obese in 2011, that figure stood at 1,245.6 per 100,000 five years later, according to the report. In the latest survey conducted by OECD, about 19.6% of the population aged 15 years and over in the country are considered over weight or obese. 

In terms of sales channel, the out-of- store retail accounts for 74.7% of the market while in-store channel will be about 25.3% share.

[Weight loss market size year-by-year calculation, in ruble ₽ ]

  • 2018 = ₽14,486.6 million
  • 2019(p) = ₽14,486.6 million * 1.0356 = ₽15,002.32 million
  • 2020(p) = ₽15,002.32 million * 1.0356 = ₽15,536.41 million
  • 2021(p) = ₽15,536.41 million * 1.0356 = ₽16,089.50 million
  • 2022(p) = ₽16,089.50 million * 1.0356 = ₽16,662.29 million
  • 2023(p) = ₽17,253.03 million
  • 2024(p) = ₽17,253.03 million * 1.0311 = ₽17,789.60 million
  • 2025(p) = ₽17,789.60 million * 1.0311 = ₽18,342.86 million

Where “p” means its projected value.

If you are interested to know our market analysis of Russia’s loss services, read here: Russia’s weight loss services market size and TAM

Do you want to know your specific industry’s market size and trends? Contact us and we will work according to your budget.

SOURCES AND REFERENCES

  1. https://assets.kpmg/content/dam/kpmg/ru/pdf/2017/03/ru-en-research-on-development-of-the-private-medical-services-market.pdf
  2. https://www.tritonmarketresearch.com/upcoming-reports/russia-weight-loss-diet-and-weight-management-market-2019-2025
  3. Healthcare Resource Guide: Russia
  4. Healthcare in Russia – Statistics & Facts
  5. Анализ рынка медицинских услуг в России в 2014-2018 гг, прогноз на 2019-2023 гг
  6. В 2017 г объем рынка медицинских услуг в России составил 1 529 млн приемов, что всего на 0,4% выше уровня 2016 г.
  7. Russia GDP – Gross Domestic Product 2016
  8. World GDP Forecasts for 2030 – NextBigFuture.com
  9. Growth potential – MD Medical Group
  10. В 2018 г объем рынка медицинских услуг в Москве составил 224,7 млн приемов, превысив уровень 2016 г на 3,1%.
  11. Анализ рынка средств для похудения и контроля веса в России
  12. Исследование рынка средств для похудения и контроля веса в России
  13. Russia’s Obesity Rate Up Almost 50% in 5 Years, Health Ministry Says 
  14. Obesity Update 2017 

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

TAM SAM SOM: HOW TO CALCULATE YOUR MARKET

What TAM stands for? How can I know the total addressable market (TAM) for my company? How is TAM different with serviceable available market (SAM) and serviceable obtainable market (SOM)? How to calculate TAM SAM SOM and your market? What is the TAM SAM SOM formula for a startup? How is TAM related to the potential market? What is market size or sizing? Is there a template for TAM? Do I need TAM for my pitch deck?

The above are frequent questions that you may also have encountered that brings you here. Let’s expand on them in detail in layman’s terms, with illustrations and actual sample calculations.

We’ve helped hundreds of our clients calculate and analyzed their TAM for their business, product, and services. It helps them understand how big their market is, or is there a potential market share waiting for them in their industry line. Most often, if you’re a startup and presenting a pitch deck to potential investors, the TAM is one of the essential keys the investor would be looking to understand the revenue opportunity and to help them decide whether to invest or not to invest.

TAM SAM SOM illustration in simple form

TAM SAM SOM acronyms and definition

TAM, SAM, and SOM are acronyms that represents different subsets of a market.

  • TAM or Total Addressable Market is the total market demand for a product or service.
  • SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
  • SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.

TAM SAM SOM: Do they matter for a startup?

You are a startup. You are starting your business. You need funding. You want your company to grow. Put yourself in an investor’s shoes. You need to deliver a target return to your own investors which implies both de-risking the investment early (i.e. figuring with the minimum possible of capital if the start-up has a market) and investing in opportunities which offer substantial upside potential (i.e. huge market size).

The SOM and SAM help de-risking the investment while the TAM enables to assess the upside potential. The Serviceable Obtainable Market (SOM) is your short term target and therefore the one that matters the most: if you cannot succeed on a fraction of the local market chances are that you will never capture a large part of the global market.

As an investor, I expect you to have a realistic objective and I will judge you on your ability to deliver that objective.

To be realistic your SOM needs to factor in:

  • your product: people will want to buy your goods
  • your marketing plan and the identified distribution channels: you have a clear plan to reach a large portion of your target customers
  • your SAM and the strength of your competition: chances are that you are not going to take 50% market share within 6 months. Therefore your SOM needs to be a reasonable fraction of your Serviceable Available Market.

For the investor the ability to reach your SOM means that he will not lose his shirt. In that context SAM acts as a good sanity check to assess the likelihood of achieving the market share implied by the Serviceable Obtainable Market and as a proxy for the short term upside potential of your business.

If you can deliver SOM in time then you are capable and credible, and you might be able to increase the market share and reach a more important penetration of the SAM which would deliver a good return on investment.

Let’s dive into more details with actual examples of what the above are and how it applies to a product, service, or business.

So how to calculate TAM SAM SOM to size the market?

Total Addressable Market (TAM)

Total addressable market (TAM), also referred to as total available market, is a form of determining the potential size of a market that enables a business to define the holistic revenue opportunity offered from its product or service. It is an exercise that will shed light towards the level of effort and funding to be put into a new business line, because it provides guidelines about the munificence of its economic potential. Nowadays, a TAM has become an important metric and a more creative process of calculating it has emerged due to the increased speed in which new markets are evolving. 

Total addressable market (TAM) and your new product

How can I know the total addressable market (TAM) of my product or services? Is there a formula? (TAM SAM SOM)

There is no standard formula for calculating the TAM. It differs from every product, services, and business. 

1. Understand your target audience (TAM SAM SOM)

Who are your buyers? Who will use your services? What are their demographics? Who are they? Where are they?

Let’s assume you have a companion animal high-end or premium pet food product or services you just launched or planning to and want to sell in the market within the United States. Of course, your target audience are companion animal pet owners who are living in the United States. They either owned a cat or dog pets since your product targets companion animals. So, we have defined your overall target audience–companion animal pet owners living in the United States. 

2. Analyze the current statistics of your target market (TAM SAM SOM)

Where should I get figures and data? What’s the total number of my target audience? Where are they located? See example below.

Total companion animal (dog or cat) pet owners: 67% of U.S. households, or about 85 million families own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). Of these, 63.4 million owns a dog and 42.7 million have a cat in their household, however, it is possible that these dog owners also own a cat. Here, we will assume the bigger number, thus, your total target audience is 63.4 million companion animal pet parents. 

3. Incorporate your business pricing model (TAM SAM SOM)

Assuming that your MSRP (including landed cost) is $458 per product. Then your TAM value would look like below.

Total Addressable Market (TAM) Value

= Total number of companion animal pet owners in the US * MSRP (including landed cost)

= 63.4 million * $458

= $29 billion 

Thus, your TAM value is $29 billion assuming a 100% penetration of your target audience. That is the total revenue or potential market value you are looking for if you owned 100% of the market share.

Total addressable market actual sample

Serviceable Available Market (SAM)

SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach. It is the segment of your TAM which you can reach or achieve. 

Let’s go back to our pet food products. The product marketed here is for high-end or premium pet food products. Thus, we will narrow down the number of the target audience and determine what number or percentage of the total pet owners have a household income of $100,000. They are likely the pet owners that would easily purchase premium products. See below statistics.

In the past 10 years, the share of pet owners with a household income of $100,000 and above ranges from 31% to 40% or an average of 35.5%. We will multiply this percentage to the total number of companion animal pet owners. [Calculation: 63.4 million * 35.5% = 22.50 million]

Serviceable Available Market (SAM) Value

= Total number of companion animal pet owners with HHI of $100,000 in the US * MSRP (including landed cost)

= 22.50 million * $458

= $10 billion

TAM and SAM actual sample

Serviceable Obtainable Market (SOM)

Service Obtainable Market is the subset of your SAM that you will realistically get to use your product. This is effectively your target market that you will initially try to sell to. It should give a more realistic value.

In our example, we already determined the TAM and SAM. However, from market research analysis, it was revealed that those who likely purchase premium products are the Young Boomers, GenX, and Millennials. From analysis and survey, it was calculated that 94% of the total pet owners belong to these generations which translates to a total SOM target audience of 21.10 million.

Serviceable Obtainable Market (SOM) Value

= Total number of Young Boomers, GenX, and Millennials companion animal pet owners with HHI of $100,000 in the US * MSRP (including landed cost)

= 21.1 million * $458

= $9 billion

TAM SAM SOM actual illustration sample

What is the actual market size? (TAM SAM SOM)

Market size is the total sales or revenue value generated by existing businesses operating in a specific industry. For example, the pet food production industry in the United States generated a total revenue of $26 billion from more than 1,000 existing companies in 2019.

Do you want more realistic examples? Learn from below actual market sizing and TAM analysis.

Total addressable market (TAM), SAM and SOM:

Market sizing and market trends:

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

You are a small business owner. You are just starting your business. You need a website designer. You need an accountant. You need a software engineer. You need a virtual assistant. You have a low startup cost. You need people so that your business will grow.

Affiliate Marketing: Market Size and Total Addressable Market

The current global market size of the affiliate marketing amounted to over $17 billion, from $13 billion in 2016. The calculated total addressable market (TAM) for an affiliate marketing company targeting the United States alone is $5.74 billion.

About this report: From our market research of the affiliate marketing industry, you will be able to understand the current market value or size and it’s annual growth trend. You will also be able to understand its total potential market and the top 25 affiliate marketing companies.

Affiliate Marketing Industry Market Research Requirements

  • To provide the market size of affiliate marketing, eg. Big Fan Pro market, it’s current and annual growth in the affiliate marketing industry.
  • Scope is global and the United States.

What is affiliate marketing?

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. 

Quote:

When you sell anything for anyone else and you receive a commission for it, you’re marketing as an affiliate. You’re not just a salesperson working for that company. You’re independent and on your own. There are no thresholds that need to be met. But the more you sell, the more you earn.

The beauty of affiliate marketing is that there are no limitations and you can effectively earn money by marketing for many companies at one time. This offers a low-friction-to-market opportunity because you don’t need to create your own products or services to earn money selling anything in this format.

– The Definitive Guide To Affiliate Marketing, Forbes article

Affiliate Marketing Trends Overview

The current global market size of the affiliate marketing–where Big Fan Pro was categorized–amounted to over $17 billion, from $13 billion in 2016. This market has now reached over $6 billion in the United States and will be a $7 billion market by 2020. 

Assuming that Big Fan Pro will get at least 1% of the total target audience in the US alone, it’s revenue size will amount to more than $50 million. 

We have summarized the figures in the charts below and details of our findings, calculations, and estimations is found in the “Findings” section.

Annual market size of the affiliate marketing sector in the United States (US) and globally
Annual market size of the affiliate marketing sector globally (Fig. 1) and in the United States (Fig. 2)

FINDINGS

Big Fan Pro affiliate market overview:

Accordingly, the company is an affiliate network serving as a connection between companies and affiliate fans who promotes the product they love. It provides its clients with the necessary accessible tools such as affiliate link, landing page, Facebook/Instagram ads, email copy, banners, and video testimonials for effective promotion of a product. The company operates as subscription-based or member-based platform. 

Some notable and key global companies operating as affiliate networks are AWIN, ShareASale, MaxBounty, Tradedoubler, CJ Affiliate, Flexoffers, VigLink, JVZoo, Rakuten LinkShare, ClickBank, among others. While affiliate networks that operates similar as Big Fan Pro in a subscription-based model are SEMRush, URL Profiler, BlueHost, and Sendible.

Affiliate marketing global market size

According to a comprehensive report which analyses the global affiliate marketing industry, the global size of this market in FY2016 was at $13 billion and is forecast to grow annually by 10%.

[Year-by-year affiliate marketing size globally]

  • 2016: $13 billion
  • 2017: $13 billion * 1.10 = $14.3 billion
  • 2018: $14.3 billion * 1.10 = $15.73 billion
  • 2019: $15.73 billion * 1.10 = $17.30 billion
  • 2020: $17.30 billion * 1.10 = $19.03 billion

Affiliate marketing market size in the United States

In the United States, according to a 2016 report by market research firm Forrester, the country’s affiliate industry is set to grow by around 10.1% on average per year and assessed the current state of the affiliate industry in the US in 2016 and found that advertisers were spending around $5 billion on affiliate partnerships which would posed to be responsible for almost $7 billion ($6.815 billion) in fees and publisher commissions by 2020. 

Accordingly, more than 80% of advertisers and 84% of publishers revealed they either run an affiliate program or use it regularly to monetize their content. 

[Year-by-year affiliate marketing size in the United States]

  • 2016: $4.779 billion
  • 2017: $5.370 billion
  • 2018: $5.943 billion
  • 2019: $6.397 billion
  • 2020: $6.815 billion

Possible market size or the total addressable market for Big Fan Pro in the affiliate marketing industry

We take into consideration the figures from SEMrush as a comparable metrics since this company also operates in a subscription-based model affiliate marketing. The company currently has an estimated revenue of $80 million and with over 4 million registered users. The company currently offers 97 affiliates programs in their platform.

Average revenue per registered user (assuming these users have all signed up for subscription)

= $80 million / 4 million 

= $20

In the US alone, the number of internet users currently stands at more than 287 million. Assuming that Big Fan Pro will target a 1% of the total potential audience (about 2.87 million), then that would create a revenue of $57.40 million.

Target audience = 1% * 287 million = 2.87 million

Possible revenue from the 2.87 million users = $20 * 2.87 million = $57.40 million

The total addressable market (TAM) assuming 100% penetration and 100% market share of the target audience is $5.74 billion.

Total addressable market (TAM) = 287 million * $20 = $5.74 billion

SOURCES AND REFERENCES

  1. Be a Big Fan Pro
  2. 20+ Best Affiliate Marketing Platforms and Networks of 2020 – Which is the Right One for You?
  3. https://s3.amazonaws.com/docs.awin.com/marketing/US/The+Awin+Report+2017-2018+US.pdf
  4. 2019 Affiliate Marketing Market Size
  5. Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years 
  6. SEMrush Market Share and Competitor Report | Compare to SEMrush, Yoast SEO, All in One SEO Pack
  7. SEMRush to hit $80m ARR This Year, Here’s How
  8. Success Stories
  9. SEMrush
  10. SEMrush Affiliate Program question – Contact SEMrush

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

Top Affiliate Marketing Companies

Below are affiliate companies that offer top paying affiliate programs and best affiliate programs for beginners.

1. eBay Partner Network

The eBay Partner Network has been around for a long time. And the commission rates are up to 70% of the auction fees. But the auction template itself might turn small businesses people away.

2. Jet

This affiliate marketing program sells everything including groceries. And the commission rate is 2.5%.  Jet offers free returns and free shipments over $35. So it may serve smaller food retailers well.

3. Amazon Associates

Amazon Associates offers an overwhelming number of products.  The fixed standard program fee stands at 10% for women’s fashions. And that rate represents the highest. The program makes over 1 million products available. So this make the Amazon affiliate program a possibble choice for lots of small businesses.

4. Gearbest

Gearbest offers Chinese electronics in its store. And joining their affiliate program costs nothing.

5. GoDaddy

Web marketers looking to make extra should pay attention here. Because GoDaddy offers a 40% commission. And the service remains popular with Web designers.

6. HostGator

HostGator offers big time web hosting with a large affiliate opportunity. And you can earn $125 per signup.

7. ShareASale

You’ll find over 1000 exclusive merchants on ShareASale. The company also enjoys a good reputation for paying commissions on a regular basis.

8. ClickBank

These folks specialize in delivering lifestyle products worldwide with a team of digital marketing associates. And the program effectively teams the best products with digital marketers reaching their target audience.

9. Rakuten

Rakuten offers another opportunity for businesses seeking to drive  customers their way. Because the company offers commissions in the form of cash back to customers who buy from you.

10. CJ Affiliate

CJ Affiliate maintains 15 offices worldwide. And the company enjoys relationships with some major brands. Partner with big names like GoPro to earn commissions for your small marketing business in the digital space.

11. Wide Markets

If you’re an online business looking to get involved with an ecommerce specific affiliate marketing program. Wide Markets is the one for you.  As a publisher, you can get access to budgets from 11 thousand advertisers.

12. CPAmatica

CPAmatica is an affiliate network based in the Ukraine. They offer a variety of payment methods that includes Paxum and Payoneer.

13. Commission Factory

Commission Factory boasts  “little to no barrier to entry.” And the company offers an ever expanding user base. Their software works in real time to show you your stats.

14. Skimlinks

Skimlinks has a great selection of retail merchants and offers  a 25% commission percentage. The platform offers ease of use and regular payments. But some judge its dashboard mediocre.

15. Avangate

This cloud based affiliate network services over 180 countries.  Avangate was built to tackle items like subscription billing and global payments.

16. FlexOffers

FlexOffers provides 20 million products that cover both digital and physical goods. Commission rates vary by the vendor but there are some big brands. There’s an easy to understand contract.

17. MoreNiche

If having lots of skin in the affiliate marketing game is what you’re looking for, MoreNiche has been in the business since 1999. Bi weekly payments and live earning stats are available.

18. MunchEye

You can use MunchEye to advertise and/or promote launches. Featured launches costs $200 per.

19. Tradedoubler

If volume in active publishers ( the small business that actually place affiliate links on their websites) is what you ‘re looking for consider this. Tradedoubler has 180,000 active publishers and 20 years of experience.

20. JVZoo

This is an award winning affiliate marketing company. The JVZoo website says they’ve been recognized by Inc.5000 as one of the fastest growing companies in America. Small business can boost their traffic by advertising here too.

21. REI

REI offers a wide variety of trusted gear in the outdoor space. You’ll get access to a loyal customer base here of over 5 million .

22. BodyBuilding.com

There’s a lot to choose from in the Health and Fitness vertical. BodyBuilding.com pays 5% for returning customers and 15% for new ones. They’re also a trusted source in the industry.

23. iAffiliates

iAffiliates is a casino affiliate program, good for small businesses that want to do business with the likes of Casino.com. Their affiliate deals are customized with bi-monthly payments.

24. VetShop

This site offers animal supplements. VetShop offers customer service seven days a week and their commissions are 10 %.

25. CornerStorkBabyGifts

Baby gifts for sale at CornerStorkBabyGifts so you cant go wrong signing up to be an affiliate. Good commissions at 12% is another incentive.

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

Bespoke Software Development Total Addressable Market (TAM) in the UK

The global software development market was worth $472 billion in 2019 while the bespoke or also called the custom software or tailor-made software development segment is estimated to have generated a revenue of $ billion globally. 

About this report: From our market research of the bespoke (custom software) development globally and in the UK, you will be able to understand the current size, growth and expected revenue value of this industry. You will also be able to know your total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) in the United Kingdom.

WHAT IS BESPOKE SOFTWARE?

Bespoke software is also called “custom software or tailored software”. It is a software solution created for a specific user. Much like a bespoke suit, these software solutions are made and tailored entirely to exact specifications.

A bespoke software solution is designed to users’ precise needs and as such will meet all of their business requirements.These bespoke solutions are even be developed to fit into your current ways of working, so you needn’t change how you work in order to employ the system.

OVERVIEW OF THE CUSTOM SOFTWARE DEVELOPMENT MARKET

The global software development market was worth $472 billion in 2019 while the bespoke or the custom software development segment is estimated to have generated a revenue of $xxx billion globally. The bespoke software is expected to grow x.x% year-over-year.

In the UK, bespoke software development amounted to approximately $ billion in 2019. Bespoke software products are increasing in popularity in the UK. Accordingly, more UK-based companies are beginning to hire companies for proper enterprise software development services and creating products that are designed exclusively for their in-house needs and requirements. Some key companies in the bespoke industry in the UK are DCSL Software, AppDrawn Software Development, Black Pepper Software, and GoodCore Software.

We have summarised our findings in the graphs and charts below. Details of our calculation, estimation, assumptions, statistics used to derive the figures, TAM analysis, and other industry trends can be found in the “Findings” section.

Bespoke or custom software total addressable market, SAM, and SOM values assuming 100% penetration of the target audience in the UK.

FINDINGS

Global Software development market size, growth and projected trend

The global market size of the software development amounted to $456.06 billion in 2018 and expected to reach $507.23 billion by 2021, an average 3.61% CAGR. The United States accounts for 43.23% of the total market with a revenue of $197.20 billion in 2018.

[Overall global software development market size]

  • 2018: $456.06 billion
  • 2019: $456.06 billion * 1.0361 = $472.52 billion
  • 2020: $472.52 billion * 1.0361 = $489.58 billion
  • 2021: $507.23 billion
  • 2022: $507.23 billion * 1.0361 = $525.54 billion
  • 2023: $525.54 billion * 1.0361 = $544.51 billion
  • 2024: $544.51 billion * 1.0361 = $564.17 billion

Global Bespoke (custom software or tailored software) development market size, growth and projected trend

(Calculations and statistic sources are provided in the report)

Estimated global custom (bespoke) software development market size in 2019

(Calculations and statistic sources are provided in the report)

According to the Technavio market report, the custom software development market by itself will grow annually by 6.79% until 2024.

[Bespoke software development global market size]

  • 2019: $ billion
  • 2020: $ billion
  • 2021: $ billion
  • 2022: $ billion
  • 2023: $ billion
  • 2024: $ billion
Global software and bespoke or custom software market value

Scope of these services largely include software development from scratch, integration with currently running projects, shift from a legacy system toward a new platform, providing of maintenance services, designing of IT infrastructure, and running of different tests to ensure product quality. 

Key players operating in the global custom software development services market are Fingent Corporation, Elinext Group, Flatworld Solutions Pvt. Ltd., Kanda Software, DEVTECHNOSYS, NIX Solutions Ltd., SPEC INDIA, TatvaSoft, Trigent Software, Inc., and Oxagile.

Bespoke Software Development Market in the United Kingdom

According to reports, Bespoke software products are increasing in popularity in the UK. Accordingly, “Off-the-shelf software products have been around for quite some time, and a wide range of organisations are currently resorting to them on a regular basis. However, thanks to the advancements that have been made in this tech sector over the years, custom options are now more accessible. Bespoke software tools have become the preferred choice here. Considering each company has its own particularities and specific processes, having their demands fully covered by a generally designed software product isn’t always possible, so an investment in custom services can be a wise choice to make.”

Additionally, more UK-based companies are beginning to hire companies for proper enterprise software development services and creating products that are designed exclusively for their in-house needs and requirements. Below are strong advantages that are determining organisations to choose the tailored-made alternative instead of the standard off the shelf option.

  • Features and characteristics – custom software can contain solely the characteristics a said company demands, nothing more and nothing less. This will not only ensure proper optimisation and simple integration but a reduced learning time and usability efficiency. 
  • Control – changes can be implemented over time. When business demands increase or change, bespoke software can be further customised to suit new in-house needs. Companies have a better control of their technology this way. 
  • Costs are kept to minimum – organisations aren’t obligated to pay for features that they don’t need. A bespoke software product can often be the more affordable alternative. Costs of repetitive tasks can be minimised as well through efficient automation 
  • Minimised disruptions – errors are less likely to occur when customisation is ensured. Software developers work on creating an appropriate format, one that minimises downtime and service interruptions. 
  • Embracing brand identity – through bespoke options, enterprises can embrace brand identity and white labelling opportunities. 

Estimated market size in the United Kingdom

To analyze the current figures of bespoke software development in the UK, we looked at the top software development companies operating in the country and determined their market shares related to custom or bespoke software. We took the average and applied it to the UK’s overall figure.

Below are the top 20 companies and the percentage denotes the revenue or service share of the custom software development generated by the company.

(Calculations and statistic sources are provided in the report)

Estimated market size of the bespoke software development in the UK

(Calculations and statistic sources are provided in the report)

Average cost of a custom software development in the UK

(Calculations and statistic sources are provided in the report)

If the industry is growing at x.x% year-over-year, then its projected market size in the country is as per below.

[Year-over-year projected market size in the UK]

  • 2019: $ billion
  • 2020: $ billion
  • 2021: $ billion
  • 2022: $ billion
  • 2023: $ billion
  • 2024: $ billion
UK bespoke software development market value

Bespoke Software Development Total Addressable Market (TAM)

Custom software development is usually performed by in-house development teams or outsourced to a third-party. The same processes and methodologies apply to custom software development as other types of software development. A custom project would move through the familiar steps of requirements gathering, code construction, testing and deployment and apply the same methodologies, like Agile, DevOps  or Rapid Application Development, as any other software project.

To determine the total addressable market of the bespoke software, we have to define who the possible target audience that could utilize these software.

As of 2019, there are a total of X.X million businesses in the United Kingdom–X.XX million businesses were small (0 to 49 employees), XXK businesses were medium-sized (50 to 249 employees), and XK businesses were large (250 or more employees).

Number of businesses that have employees 

(Calculations and statistic sources are provided in the report)

According to the latest survey published by UK’s Office of the National Statistics (ONS), of businesses with 10 employees or more, 82% had a website, almost double the proportion of businesses with fewer than 10 employees, at 42%.

Number of businesses (10+ employees) with online presence

(Calculations and statistic sources are provided in the report)

Number of businesses (<10 employees) with online presence

(Calculations and statistic sources are provided in the report)

Total number of businesses with online presence

(Calculations and statistic sources are provided in the report)

While we have determined the possible number of companies that could utilize bespoke software, the value of the TAM depends fully on the software company’s business model and pricing. Here’s how an expert explained the variable factors of determining the cost. Below is the exact quote from the article of what impacts the cost of custom software

1. Software Size: The more screens/pages you have, the more work that needs to be done to build your application, and the more expensive it will be to deliver. Small applications range from 10-25 screens, medium size is in the realm of 25-40 and a large size is anything more than 40.

2. Software Complexity: Complicated logic means more time coding and testing.  If your custom software application performs a lot of heavy analysis, scoring or number crunching, or if your “secret code” has a lot of nuances and permutations, your application probably has some complexity to it that warrants special attention.

3. Creative Design: Creative design in custom software development is where you get to choose different fonts and color palettes among others. Much like when you are designing and decorating a house, the more extravagant your design needs and wants, the more expensive your costs tend to be.

4. Integration With Other Systems: Integrating with external software introduces a lot of unknown variables into the equation. Sometimes the integrations are effortless and sometimes they are extremely difficult. Typical integrations like payment providers such as PayPal or Authorize.Net are extremely easy to integrate with.  The same goes for credit check services from Equifax or Experian.

5. Migration of Existing Data: If you have data in an existing system that needs to go into your new application, assuming it is more than you can feasibly type in by hand, then you will need migration. Migration is nothing more than custom scripts that take data out of your old system, dust it off and reshape it so it can fit into your new system.

(Calculations and statistic sources are provided in the report)

To roughly estimate the TAM value of the bespoke software development in the UK, we will integrate the above average cost and assume that this cost is applicable per target audience.

Estimated TAM value in the UK assuming 100% penetration of the target audience

(Calculations and statistic sources are provided in the report)

Serviceable Available Market (SAM)

According to a survey conducted among decision-makers from various industries, more and more companies are deciding to invest in custom software applications. Below are several industries, which show a bigger interest in implementing such software, as they find the solution indispensable.

Industries and number of companies that are readily available market for bespoke software development in the UK:

1. Recruitment: Nowadays, most recruitment companies rely on digital tools, which allows them to achieve a wider reach of audience and improve communication with candidates. Automating their administrative tasks helps them to improve their hire quality and reduce the amount of time it takes to identify and hire the perfect employee. There are currently XX thousand recruitment agencies registered as trading in the UK. 

2. Hospitality: Bespoke software is especially popular in the hospitality industry. Running a hotel or an estate agency without a software solution which automates and thus supports most business processes is extremely difficult, if not impossible. Most of the interactions with customers take place online, which is why having a web-based platform is a necessity. Currently, there are XXX thousand businesses operating in the industry in the UK, according to the latest statistic from ONS.

3. Manufacturing

No matter the product, manufacturing it on a large scale means there is a need to implement bespoke software. With globalisation, businesses need to reduce the time it takes to ship orders, generate and prioritise jobs, and manage their production in order to improve the customer experience and thus gain the competitive advantage. According to ONS data, there are about XXX thousand companies of all sizes operating in this industry.

 4. Healthcare

Working in the healthcare industry goes far beyond treating patients and writing prescriptions. For a medical centre to prosper, a software solution enabling them to control their finances and provide an excellent customer experience is inevitable. Currently there are XXX thousand companies registered under the healthcare sector in the UK.

Estimated SAM value in the UK assuming 100% penetration of the target audience

(Calculations and statistic sources are provided in the report)

Serviceable Obtainable Market (SOM)

(Calculations and statistic sources are provided in the report)

Total companies ready to innovate

(Calculations and statistic sources are provided in the report)

Estimated SOM value in the UK assuming 100% penetration of the target audience

(Calculations and statistic sources are provided in the report)

The obtained values for TAM, SAM, and SOM could turn into revenues assuming a company has fully penetrated the possible target audience. 

TOP BESPOKE SOFTWARE DEVELOPMENT COMPANY IN THE UK

1. DCSL Software

  • Founded: 1994
  • Headquarters: 50-58 Victoria Rd., Farnborough, Hampshire, GU14 7PG, United Kingdom
  • Company size: 50 – 249 employees
  • Turnover: Estimated revenue between $12 to $35 million)
  • Services: Custom Software Development (50%), Web Development (30%), Mobile App Development (10%), and Enterprise App Modernization (10%)
  • Client focus: 60% on Midmarket ($10M – $1B), 25% on Enterprise (>$1B), and 15% on Small business (<$10M)

2. AppDrawn Software Development

  • Founded: 1999
  • Headquarters: 69-71 Clarendon Rd., Watford, Hertfordshire, WD17 1DS, United Kingdom
  • Company size: 10 – 49 employees
  • Turnover: Estimated revenue is $2 million
  • Services: Custom Software Development (50%), Mobile App Development (30%), Web Development (20%)
  • Client focus: 60% on Small business (<$10M) and 40% on Midmarket ($10M – $1B) 

(Additional 7 companies–top 3 to 10–are provided in the report)

SOURCES AND REFERENCES

(All source and references are included in the report)

Scope included in the report:

  • WHAT IS BESPOKE SOFTWARE?
  • OVERVIEW OF THE CUSTOM SOFTWARE DEVELOPMENT MARKET
  • Global Bespoke (custom software or tailored software) development market size, growth and projected trend
  • Estimated global custom (bespoke) software development market size in 2019
  • Bespoke Software Development Market in the United Kingdom
  • Estimated market size in the United Kingdom
  • The average cost of a custom software development in the UK
  • Bespoke Software Total Addressable Market (TAM) in the United Kingdom
  • Bespoke Software Serviceable Addressable Market (SAM) in the United Kingdom
  • Bespoke Software Serviceable Obtainable Market (SOM) in the United Kingdom
  • TOP BESPOKE SOFTWARE DEVELOPMENT COMPANY IN THE UK

To get a copy of the full report, order below.

Bespoke Software Development Market Analysis in the United Kingdom (UK)

Scope included in the report: - WHAT IS BESPOKE SOFTWARE? - OVERVIEW OF THE CUSTOM SOFTWARE DEVELOPMENT MARKET - Global Bespoke (custom software or tailored software) development market size, growth and projected trend - Estimated global custom (bespoke) software development market size in 2019 - Bespoke Software Development Market in the United Kingdom - Estimated market size in the United Kingdom - The average cost of a custom software development in the UK - Bespoke Software Total Addressable Market (TAM) in the United Kingdom - Bespoke Software Serviceable Addressable Market (SAM) in the United Kingdom - Bespoke Software Serviceable Obtainable Market (SOM) in the United Kingdom - TOP BESPOKE SOFTWARE DEVELOPMENT COMPANY IN THE UK

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Coin Collecting Market Analysis: How Many Coin Collectors In The World?

The global coin collecting (numismatics) market amounted to approximately $17.59 billion in revenue annually and this industry is also growing in Europe. The total addressable market (TAM), or the total number of coin collectors globally and in Europe are provided in the report.

About this report: From our market research of the rare coin collecting market, or numismatic, you will be able to understand the current size, the total addressable market, the estimated number of collectors or coin collection hobbyists in Europe and also global, the demographics of the collectors, and other trends. We’ve also listed the top coin collection apps available in the market.

What is rare coin collecting?

Coin collecting, also called numismatics, the systematic accumulation and study of coins, tokens, paper money, and objects of similar form and purpose.

coin collector can be called a numismatic or numismatist. The word numismatic means the study or collection of currency. 

The word “numismatics” itself comes from the Greek word “nomisma”, which means “coin”, its first known use was back in 1790. The “nom” part you may also recognise from our own word “denomination”. The numismatic art itself refers simply to the study of coins and historic money, but nowadays numismatists are also interested in medals, online currency and paper currency too. Numismatics also concerns items that are similar to coins but don’t necessarily have any economic function: things like tokens, religious items or badges.

Market size and growth of the rare coins “numismatics” industry: How much it worth?


The global coin collecting market amounted to approximately $17.59 billion in revenue annually while Europe gets xx% market share, about $x billion in revenue value. Coin collecting is anticipated to grow in the next decade, according to market research conducted. In the US alone, the number of collectors has grown 1.89% annually since early 2000. The revenue value has increased by 11% from 2017 to 2018 and the rare coins in the UK increased its value by 11% annually between 2002 and 2012 record.

[All values are provided in the report.]

All calculations, estimations, and statistics are provided in the report.

Coin collection market size base on revenue, in $ billions

Factors affecting the growth of the rare coin collection industry

The global coin collecting market is expected to witness substantial growth in the next five years due to the following factors:

  1. Increase in disposable income, coin events, coin shows, and numismatics educational institutes have further attracted more consumers. Improvement in the laws for coin trading are expected to create new opportunities.
  2. Registry sets which are responsible for checking the authenticity of the coins and to provide grading services state that coin collection has become a competitive activity with an increase in the number of traders.
  3. Coin collection for business purposes involves coins of rare metals. Coin hoarders collect such coins in abundance and hold them until the demand is high. 

Demographics of coin collectors

Demographics of coin collectors. The demographics analysis is included in the report.

Numismatic: Total Addressable Market (TAM)

How many coin collectors or hobbyist globally and in Europe?

Total Addressable Market of the coin collecting industry globally and in Europe

Estimated number of people that currently collect coins worldwide and in Europe

Calculations and statistics used are provided in the report.

Lists of coin collecting apps available in the market

1. Coin Hunt by The Royal Mint

The total number of users was not made available, however, this app has already gained 10,000+ installs in Android phones and assuming the number resembles downloads for iPhone users, then we roughly estimated 20,000+ users.

2. PCGS CoinFacts Coin Collecting by PCGS

The total number of users was not made available, however, this app has already gained 100k+ installs in Android phones and assuming the number resembles downloads for iPhone users, then we roughly estimated 200,000+ users. In January 2020 alone, this app recorded 6,000 downloads.

3. NGC by Numismatic Guaranty Corporation

The total number of users was not made available, however, this app has already gained 10,000+ installs in Android phones and assuming the number resembles downloads for iPhone users, then we roughly estimated 20,000+ users.

A total of 11 coin collecting apps and their details are included in the report.

SCOPE INCLUDED IN THE REPORT:

  • Estimated market size and regional segments
  • Market trends
  • Total Addressable Market (TAM)
  • Demographics
  • Potential audience: general total addressable market globally and in Europe
  • Estimated number of people that currently collect coins worldwide and in Europe
  • List of coin collecting apps available in the market
  • All references and source links were provided.

SOURCES: All included in the report.

To get a copy of the full report, order below.

Coin collection apps_total addressable market (Global and Europe)

Scope included in this report: – Estimated market size and regional segments – Market trends – Total Addressable Market (TAM) – Demographics – Potential audience: general total addressable market globally and in Europe – Estimated number of people that currently collect coins worldwide and in Europe – List of coin collecting apps available in the market – All references and source links were provided.

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At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

Tags: coin collecting values, coin collecting supplies, coin collecting hobby, coin collectors, coin valuation, coin collecting for beginners, numismatics coins, market research, market size, total addressable market

Budget travel average daily rate in major cities in the world

The budget travel average daily rate in major cities in the world greatly differs for each city. For example, the average cost of overnight accommodation in New York was $154 while in Los Angeles was $182.25, in San Francisco is around $276.43, and about $121 in London.

1. Budget Travel – Average Daily Rate – New York

In 2018, the average cost of New York hotel accommodation per day was $281. This average was calculated up to and including the preliminary figure of October. The previous year’s ADR was $279, demonstrating an increase of the ADR through 2018. The NYC Hotel Market Analysis provides ADR figures for various areas of New York including Queens. Below we focus on the New York hotel industries ADR, but have included other interesting insights around the hotel industry.

The NYC Hotel Market Analysis

“The NYC Hotel Market Analysis” of 2017 provides the average daily rates of various areas of New York for the years 2011 to 2016. For instance, the average daily rate of Queens in 2016 was $150.09.

The average daily rate by Month in 2018 for hotels in New York.

  • As of October 2018, the ADR in New York was $281.
  • January’s average figure was $207.
  • February’s average figure was $203.
  • March’s average figure was $270.
  • April’s average figure was $292.
  • May’s average figure was $320.
  • June’s average figure was $307.
  • July’s average figure was $265.
  • August’s average figure was $256.
  • September’s average figure was $358.
  • October’s average figure was $317 (Provisional figure).

The average daily rate by month in 2017 for hotels in New York.

  • As of December 2017, the ADR in New York was $279.
  • January’s average figure was $204.
  • February’s average figure was $200.
  • March’s average figure was $246.
  • April’s average figure was $286.
  • May’s average figure was $308.
  • June’s average figure was $295.
  • July’s average figure was $258.
  • August’s average figure was $250.
  • September’s average figure was $362.
  • October’s average figure was $327.
  • November’s average figure was $308.
  • December’s average figure was $327.

Average daily Rates in 2018 by hotel class.

  • The daily ADR for luxury class hotels is $479.78.
  • The daily ADR for upper upscale class hotels is $479.78.
  • The daily ADR for upscale class hotels is $479.78.
  • The daily ADR for upper midscale class hotels is $209.51.
  • The daily ADR for midscale class hotels is $210.94.
  • The daily ADR for Economy class hotels is $206.51.

Other Interesting Insights for the New York Hotel Industry

  • During January 2019, the average cost of overnight accommodation in New York was $154.
  • From 2011 until 2017, the average daily rate increased generally in areas outside of Manhattan. Queens had increased by 18%, 14% in Staten Island, 12% in Brooklyn and the Bronx.
  • The ADR growth rate in Manhattan is 3.3% for the first half of 2018.
  • In 2016, New York was considered as the costliest city for hotel business travel costs.
  • New York was the seventh most expensive cities for hotel room service in the world in 2016.
  • New York is considered the second most costly city for hotel room service in the United States.
  • In 2017, Smith Travel Research revealed there are about 115,530 hotel rooms in over 630 hotel properties in the five boroughs of New York City. Around 80% of these hotels are figures are from Manhattan itself.
  • The hotel market New York city is growing annually at an estimated rate of 42%.

2. Budget Travel – Average Daily Rate – Los Angeles

The average daily rate for hotels in the City of Los Angeles in 2017 was $182.25. The average daily rate for a budget hotel room per person is $40, $110 for mid-range and $329 for luxury (high-end) hotel room.

To provide the average daily rate of hotels in Los Angeles, we searched through government websites Los Angeles Department of Convention and Tourism. These sources are known for providing information on the average daily rates of hotels in LA. We also looked into trade media sources such as Commercial Observer among others and found a forecast report from CBRE’s Hotels’ America Research Group. This report listed the 2018 and 2019 average daily rate of LA’s hotel.

Our research continued by looking to see what rates were available by various categories, including star rating, and price points. We searched through trade industry sources such as Budget your trip, Price of Travel, among others. We found the breakdown of the average daily rate by accommodation through this search. However, some triangulation was required to determine the average daily rate of hotels in LA by star levels since the information provided was given in price range.

Average Daily Rate of Hotels in Los Angeles

According to the Los Angeles Department of Convention and Tourism annual report, the average daily rate for hotels in the city of Los Angeles is $182.25. It is important to note that forecast from CBRE’s Hotels’ America Research Group reported that the average daily rate at hotels in Greater Los Angeles in 2018 was $187 and $186.54 in 2019.

Breakdown of average daily rates by accommodation

Budget accommodation:

  • The average price of a hotel for couples is $80.
  • An average daily rate for prices hotel per person is $40.

Mid-Range accommodation:

  • The average price of a hotel for a couple in the mid-range is $220.
  • The Average daily rate for mid-range prices hotel per person is $110.
  • Luxury (high-end) accommodation:
  • The average price of a hotel for a couple in luxury (high-end) is $659.
  • Average daily rate for luxury (high-end) prices per person is $329.

By star rating:

The average daily rate by star section is the result of taking the highest and lowest numbers from the given range and averaging them together. We got the sum of the two prices divided by 2 to provide the average daily rate by rating.

Calculations:

  • 1 star hotel price range is $46-$100= (46+100)/2 is $73
  • 2 star hotel price range is $55-$242= (55+242)/2 is $148.5
  • 3 star hotel price range is $80-$275= (80+275)/2 is $205
  • 4 star hotel price range is $175-$347= (175+347)/2 is $261
  • 5 star hotel price range is $450-$555= (450+555)/2 is $502.50

Average Daily Rate:

  • 1-star estimated daily average = $73
  • 2-star estimated daily average = $148.5
  • 3-star estimated daily average = $205
  • 4-star estimated daily average = $261
  • 5-star estimated daily average = $502.50

3. Budget Travel – Average Daily Rate – San Francisco

According to the San Francisco Center for Economic Development, the average ADR of a hotel in San Francisco is around $276.43 USD as of 2017. This figure goes as high as $300 for hotels with between 250-400 rooms and as low as $252.05 for hotels with between 150-250 rooms, and is higher in downtown San Francisco than it is in other areas of the Bay Area. Below, you will find a deep dive of our findings and methodology.

AVERAGE DAILY RATE FOR HOTELS IN SAN FRANCISCO

Our findings suggest that the ADR for hotels in San Francisco falls in the ballpark of $200-$300 dollars, as shown by the data below:

  • The San Francisco Center for Economic Development in 2017, S.F. hotels had an ADR of $276.43 USD.
  • According to Statista, the ADR of hotels in S.F. was $338.00 USD in the first quarter of 2017.
  • The ADR of a standard double room in S.F. was around $196.00 USD in January 2019.

BREAKDOWN OF SAN FRANCISCO ADR BY NEIGHBORHOOD

Research shows that the ADR of hotels in S.F. varies based on that neighborhood the hotel is located in. According to the SFCED, hotels in the Fisherman’s Wharf and Telegraph Hill neighborhoods have an ADR of $235.13 USD, while hotels in the surrounding neighborhoods (Financial District, Jackson Square, Nob Hill, China town, Union Square, Tenderloin, Western Addition, Civic Center and Hayes Valley) have an ADR of $288.17 USD.

BREAKDOWN OF SAN FRANCISCO HOTEL ADR BY HOTEL SIZE

The ADR of hotels in S.F. varies based on the number of rooms the hotel has, as shown by the data set below, which was published by the SFCED in 2017:

  • Hotels with 400+ rooms have an ADR around $272.58.
  • Hotels with 250-400 rooms have an ADR around $300.24.
  • Hotels with 150-250 rooms have an ADR around $252.05.
  • Hotels with under 150 rooms have an ADR around $276.43.

BREAKDOWN OF SAN FRANCISCO HOTEL ADR BY PRICE POINT

The ADR of hotels in S.F. also varies based on the hotel’s room rate, as shown by the data set below, which was published by the SFCED in 2017:

  • Hotels with rooms that cost over $200 have an ADR of $309.82.
  • Hotels with rooms that cost between $150 and $200 have an ADR of $242.63.
  • Hotels with rooms that cost under $150 have an ADR of $164.24.

BREAKDOWN OF S.F BAY AREA HOTEL ADR

Research shows that the ADR of hotels varies throughout the Bay Area based on the specific region surrounding San Francisco. Hotels in the North Bay area have an ADR falling in the range of $170.00 (near San Rafael and Novato) and $265.00 (near Napa and Vallejo). Meanwhile, hotels in the East Bay area have an ADR around $150.00; around $207.00 in South Bay, and $199.00 in the Peninsula.

4. Budget Travel – Average Daily Rate – London

The average per person daily price for accommodations is £92 ($121) per night in London. For a couple, the average price of a hotel is £183 ($242). In London, the per person price for budget hotels rated typically one to three-star accommodations range from $39 to $217, mid range hotels rated three and four stars range from $59 to $263, and luxury hotels rated four and five stars range from $101 to $410.

To provide an average daily rate of hotels in London, we searched through travel websites such as in Booking.com, Kayak.com, Hotels.com, and Budget Your Trip.com and looked for information on the daily rate prices of accommodations in London. We found information on the average daily rate for hotels in London. In our research, we have also provided the average daily rate of hotels as per the different price points/star rating and provided a star level price range. Then we categorized the star level rating based on the price range in travel style accommodation in London such as mid-range and luxury prices in London.

AVERAGE DAILY PRICE in London

Based on the data obtained from Budget Your Trip, the average daily price for per person accommodation in London is £92 ($121 per night). And, the average price of a hotel for a couple is £183 ($242).

BUDGET prices

The average per person daily price for budget accommodations is £33 or $44 per night in London. And, for a couple, the average price of a hotel is £67 ($88). Budget hotels range from $39 to $217 per person. These are typically one to three-star accommodations.

MID RANGE prices

The average daily price for mid-range accommodations in London is £92 ($121) per person per night. For a couple, the average price of a hotel is £183 ($242). Mid-range hotels range from $59 to $263 which are typically three and four-star hotels.

LUXURY/HIGH-END prices

The average per person daily price for Luxury accommodations in London is £270 ($356) per night. For a couple, the average price of a hotel is £540 ($713). The average price for luxury accommodations in London ranges from $101 to $410. Luxury hotels are typically rated four and five stars.

5. Budget Travel – Average Daily Rate – Paris

The average daily room rate is $36.59 for hostels, $51.45 for 1-star hotels, $58.80 for 2-star hotels, and $84.92 for 3-star hotels in Paris.

We searched travel-related websites for information on the average daily rates for budget hotels in Paris and found the following statistics:

  • The average daily rate of a hostel is €32.
  • The average daily rate of a cheap hostel is €25.
  • The average daily rate of accommodation is €105.
  • The average daily rate of a dorm room is €25-50.
  • The average daily rate of a double room is €130-250.
  • The average daily rate of a double room at a historic luxury hotel is upwards of €250.

As none of the websites we browsed provided the average daily rate based on the star rating of the hotel, we used a sample of cheap/budget hotels daily rates to arrive at the average daily rate for each rating. Trip Savvy recommends the following cheap budget chains in Paris: Formule 1, B&B Hotels, Ibis, Fast Hotels, and Premiere Hotels. We found that these hotel chains largely comprise 1-star, 2-star, and 3-star hotels.

A sample of 1-star, 2-star, and 3-star hotels was gathered from the search directories of Ibis (Accor Hotels), Fast Hotels, and Premiere Hotels as well as travel sites like Trivago and Hotels.com. Unrated hotels were not included in the sample. In total, daily rates of 35 1-star, 32 2-star, and 46 3-star hotels were obtained. As the sample size is limited in numbers, care was taken to avoid extreme outliers (like a 1-star hotel selling at €162).

The hotel rates differ based on the seasonality and the time the bookings are made. The best time to visit Paris is from April to October and the cheapest time is between November and February. It was found that the ideal time to book a hotel is one month before the travel date (in terms of price). Given this information, we searched for room rates on March 1st 2019 (30 days from today– 30th Jan 2019). March is neither the best time nor the worst time to travel in Paris, therefore, the room rates in March are more likely to be around the annual average daily room rates.

The hotels and their room rates have been collated (Sample tab) and analyzed (Analysis tab) in the attached spreadsheet. Our estimates for daily room rates are as follows:

  • 1-star hotels: €45
  • 2-star hotels: €51.43
  • 3-star hotels: €74.26

We also observed that the 3-star hotels have a large standard deviation. This means they have a much larger price range and that they can be discounted to 1-star and 2-star prices.

Finally, we have the average daily rates of four categories of hotels:

  • Hostels: €32 or $36.59
  • 1-star hotels: €45 or $51.45
  • 2-star hotels: €51.43 or $58.80
  • 3-star hotels: €74.26 or $84.92

All EUR to USD conversions have been done using the factor 1 EUR = 1.14353 USD.

6. Budget Travel – Average Daily Rate – Tokyo

In this study, we found that the average daily rate for hotels in Tokyo is $198 or ¥21,654.86. Below is a detailed explanation of our methodology and findings.

We initially started the research by searching for publicly available information regarding the average daily rate for hotels in Tokyo from credible online sources such as momondo, STA Travel, Price of Travel, WorldAtlas, and many more. The research proved to be quite tricky since most of these sources provided the occupation rate for Tokyo hotels, while other sources provided the prices of hotels in Japan as a whole.

However, after a careful, exhaustive search on some possible lists of sources regarding the rates of Tokyo hotels, we were able to find relevant information that we included in our list of sources. We also found the prices of 1- to 5-star hotels in Tokyo that we used to triangulate the average price per day/night for hotels in Tokyo. The same approach was applied for the accommodation types in Tokyo such as hostels, capsule hotels, standard hotels, business hotels, luxury hotels, and many more, including their rates that we also used to triangulate the average price. The triangulation, which involved the use of average formula, was further explained in the Key Findings section below.

BUSINESS/LEISURE HOTELS IN TOKYO

There are 103 top hotels for business and leisure, and 24 popular neighborhood hotels in Tokyo. The average price per night/day of hotels in Tokyo is from $144 to $284 or an average of $214. The average price per day for 4-star hotels and above segmented by number one most popular, and number two most popular and best value in Tokyo is [(279+141+84)/3] = $168. Also, the average price per day for the 3-star hotels segmented by number one most popular, and number two most popular and best value in Tokyo is [(113+143+53)/3] $103. Lastly, the average price per day for the 2-star hotels and below segmented by number one most popular, and number two most popular and best value in Tokyo is [(54+105+18)/3] $59.

AVERAGE PRICES IN HOTELS PER DAY/NIGHT BY RATING

Tokyo was included as having the most expensive hotels in the world with an average price of $198 per day.

AVERAGE COSTS PER ACCOMODATION TYPE

Very common among budget backpackers, a hostel is similar to youth hostel globally. It is a dormitory type where travelers share the same room space, bathroom or shower, and living room area. The total costs amount to around $20 to $50 dollars per night/person or $35 on average. The total cost for a capsule hotel is $30 to $50 per night/ person or $40 on average. For a budget hotel, the total costs amount from $60 to $100 per night/person or $80 on average. A standard hotel, which is most likely 50% of the size of a room at Holiday Inn in the U.S., amounts from $120 to $280 per night per room or $200 on average. Lastly, a luxury hotel, which is similar to Tokyo Park Hyatt Bill Murray, amounts from $400 to $700 per night or $550 on average.

Japan has a different range of accommodation costs to select from including traditional rooms and Western style hotels with an average cost per night amounting to ¥2,000 or about $17. Tokyo is one of the world’s most expensive cities amount tourists, but it might not necessarily be a bad reputation that anyone might see. The price of hostels in Tokyo ranges from $21.97 to $30.2. For travel budgets for going to Tokyo, the average accommodation price for hotel or hostel for one person amounts to $62.

7. Budget Travel – Average Daily Rate – Kyoto

Hotels in Kyoto are ranked by budget, mid-range, and high-end. The average daily price for accommodations is $54 per person, per night. The range of average prices across the different price points is $23 to $229 per person.

Average daily prices across price points were quoted per person and double occupancy. However, the breakdown by type of hotel was quoted only in per person pricing. Therefore, we have included both when available. Price points quoted in Yen were converted to USD using a currency calculator.

Average Daily Price

The average daily price for accommodations in Kyoto for a couple is Y11,787 or $108 USD. The price per person is Y5498 or $54 per night.

Budget

The average daily price for budget accommodations in Kyoto is Y5,070 or $46 USD. The price per person is Y2535 or $23 per night.

Budget accommodations include guest houses, budget ryokans, and budget hotels.

  • Guest houses range from Y2,000-Y5,000 per night, per person or $18-46 USD. These typically include 1-2 stars accommodations.
  • Budget Ryokans range from Y3,500-Y7,000 per night, per person or $32-$64 USD. These are typically 2-3 stars accommodations.
  • Budget Hotels range from Y4,000-Y8,000 per person, per night or $37-$73 USD. These are also typically 2-3 stars accommodations.

Mid Range

The average daily price for mid-range accommodations in Kyoto is Y11,787 per couple or $108 USD. The price per person is Y5894 or $54 per night.

Mid-range accommodations include mid-range hotels and ryokans.

  • Mid-range hotels range from Y10,000-Y20,000 per room, per night or $91-$183 USD. These are typically 2-4 stars hotels.
  • Mid-range ryokans range from Y8,000-Y15,000 per person, per night or $73-$137. These ryokans fall into the 3-4 stars category.

High End/Luxury

The average daily price of high end accommodations in Kyoto is Y23,791 per couple or $217 USD. The price per person is Y11896 or $109 per night.

High End accommodations can be luxury hotels, boutique hotels, and luxury ryokans.

  • Luxury hotels and boutique hotels average about Y20,000 per room, per night or $183 USD. Luxury hotels are typically rated 4-5 stars.
  • Luxury ryokan accommodations average about Y25,000 per person, per night, with two meals, or $229 USD. Luxury ryokans are usually ranked at 3-5 stars.

At Mhojhos Research, we deliver outstanding market report results across many industries. Market research is key to a new business becoming a profitable entity. It anticipates and minimizes risk, identifies potential customers and helps ensure success.

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